Recently, the textile market has experienced a “catastrophe”. The products in the weaving market have undergone a “revolution”. Hot-selling products have changed, and market orders have gradually faded away. Let’s take a look at the hot-selling fabrics on a timeline.
T400 has a daily warehouse entry of one million meters in October
” The T400 fabric, which is “loved by thousands of people,” has been selling smoothly since the beginning of the year. In September and October, market orders were launched, and the sales volume suddenly increased at an explosive rate. At that time, in a printing and dyeing factory with hundreds of dyeing vats, the daily quantity of T400 fabrics entering the warehouse was more than 1 million meters.
Daily T400 positions were reduced by half in November
As November progresses, market orders headed by T400 gradually decrease . The daily volume of a dyeing factory with hundreds of dye vats has dropped to 500,000 meters, a drop of 50%, and is still decreasing. The drastically reduced number of T400s has made the entire market deserted.
In October, the profit of cool silk cotton was as high as 100 yuan
September The sales of Houkusi cotton increased by 30% compared with the previous period. There is no inventory at all. Basically, it is shipped as soon as the machine is installed. Manufacturers with few machines may have to wait several days to receive the goods. Some manufacturers revealed that the profit of a cool silk cotton loom is as high as 100 yuan a day!
In November, cool silk cotton manufacturers sold goods at low prices
In November, cool silk cotton encountered a “disaster”. The volume of shipments has been significantly reduced. Manufacturers that originally had to queue up to get goods have accumulated a lot of inventory. Some manufacturers have even begun to sell goods. The market has quickly “cooled” within a month.
The delivery time for four-sided elastic dyeing in October is more than 15 days
Four-sided The performance of elastic fabrics has been good this year. Many four-way elastic weaving factories have to wait in line to get the goods. In terms of dyeing factories, the delivery time for four-way bombs has always been longer, usually more than 15 days. The dye vats for four-way bombs are full and they are working non-stop.
The dyeing and delivery time of four-sided elastic in November is more than 20 days
The popularity of four-sided elastic continues unabated, and many manufacturers produce four-sided elastic of manufacturers said that it was too late to place orders, and the number of orders had increased significantly compared with the previous period. In terms of dyeing factories, the quantity of four-sided fabrics is close to being sold out, and the delivery time has been extended to more than 20 days!
The stock of artificial silk in October is over one million meters
The stock of artificial silk has increased since the beginning of the year The sales are average, the price of gray fabrics has dropped by 20%, and the inventory of weaving companies is as high as millions of meters. Boss Bu said, “I can’t sell it any more!” There are a large number of companies selling imitation silk on the market, and the prices are unimaginably low.
In November, imitation silk caused the dyeing factory to explode
“If you don’t make a sound, it will be a blockbuster” is the most appropriate way to describe imitation silk. But that’s it. It is reported that a dyeing factory specializing in the production of imitation silk fabrics in Wujiang area has been out of stock. The delivery period is at least 20 days. It has recently issued a notice to stop accepting orders.
Market changes have caused cloth bosses to question the production model Holding different voices
The textile market has changed so much in one month, and some fabrics will also fall from the peak to the bottom and step down from the “altar” of fabrics. T400 is the most representative Sexy fabrics. It can also be seen that many fabrics are very seasonal, good and bad sometimes, and there is no “evergreen tree”.
Faced with such a textile market, two cloth bosses with different views have appeared on the market, and they all have their own opinions.
正方
The textile market has always been unpredictable, especially the unpredictable This year has been so prosperous that most of the market conditions come and go quickly, which caught Boss Bu off guard. Many weaving manufacturers are also relatively flexible. Their production plans follow market changes and they make whatever is popular in the market. The editor learned that a weaving factory that originally produced T400 has now stopped producing T400 and has changed its machine to produce polyester yarn fabrics that have become popular recently. The person in charge of the factory said that they can only follow the market. If they continue to produce T400, the inventory will accumulate. It is better to be flexible and produce some popular fabrics and follow the trend.
Opposition
On the contrary, there are also many cloth bosses who hold the opposite view. They believe that the only way to make their products Only by doing well can we be based on the long term. Producing whatever is popular may take advantage of the temporary popularity to boost sales without leaving a large amount of inventory for itself, but it will lose the company’s own characteristic products and brand, which is not conducive to future development. For a market that is increasingly moving toward high-end fabrics, only by making your own products more refined can you adapt to the future. Especially this year’s tepid market for conventional fabrics has made people realize the importance of mid-to-high-end fabrics. Producing fabrics following market changes is not only passive, but also difficult to form a competitive advantage. It has to follow the old path of “small profits but quick turnover” and it is difficult to increase profits.
The editor’s position
The editor believes that what route should the company take? A lot depends on your own customer base. For example, if most of the customers are companies that focus on market orders, they can cater to the needs of market orders.We produce fabrics that are popular in the market to meet the various needs of customers. If customers mainly place orders, they can develop a fabric they are good at as the main product, and then devote themselves to the improvement and research and development of the fabric, promote it well, form characteristics, and create a brand effect.
In addition, the route a company takes must also be decided based on its own strength. With enough strength and a large number of looms, we can arrange some fixed looms to produce our own professional products, and other looms to produce according to popular fabrics in the market, so we can cover both fields. If you don’t have enough strength, there is nothing wrong with choosing a direction and working hard for it.
Summary
In general, no matter what production model is chosen, enterprises need to work hard on the ground. There is no shortcut to reach the sky in one step!
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