Offline brands and Internet brands are strong Together, with the handshake of creative masters and innovation masters, new business models suddenly become the focus of anticipation. �</p
Outdoor and fashion, clothing and life, What kind of powerful emotions will dream chasers interpret in the Internet age? � </p
经过近两月的密集谈判和紧锣密鼓的筹备, 中国户外品牌领导者探路者与国内大的互联网时尚品牌运营集团韩都衣舍日前已正式签约,并顺利注册合资公司:济南探韩电子商务。这是在“互联网+”的时代大背景下, 线下品牌与互联网品牌充满创新梦想的牵手,意味着线上线下品牌深度融合的大幕正式开启。
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Pathfinder</p
探路者多年来一直追求科技创新，有着专业的设计研发能力、成熟的供应链和市场通道，在户外行业有很强的品牌影响力。韩都衣舍经过8年多的发展，目前已是国内大的互联网品牌运营集团,在互联网品牌孵化运营方面积累了独到的丰富经验，并且已经打造出较完善的生态系统。两家公司的顺利合作是基于双方对于户外运动服装未来前景战略思考的高度一致。合资公司的定位是互联网户外运动孵化平台，在孵化自有服装品牌的同时，还会引入更多的国际专业品牌。
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Pathfinder chose Handu Yishe to cooperate not only because they saw the market performance of Handu Yishe on the surface, but also saw more behind it: Handu Yishe’s business model and flexible supply chain system, IT system, and central warehousing Five major systems including logistics system, customer service system and integrated service system �这些可为品牌孵化和对外合作,提供强有力的支持� �</p
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Peng Xin, President of Pathfinder Outdoor Business Group, has very high expectations for this cooperation. He said: "Internet +" gives people more imagination. As the leader of outdoor brands, Pathfinder has great cooperation with Korea, which has Internet genes. Cooperating with Duyishe will definitely be full of fun �我们探路者,一直有一颗“勇敢的心”，双方的合作很快就会有新�Cooperation, we will fully integrate the resources of both parties, and we are confident to create a leading Internet outdoor brand cluster in each segment positioning.
Handu Clothing House</p
韩都衣舍(集团)创立于2006年，是一家纯互联网电商品牌� �目前已经由一个淘宝小卖家成为中国互联网快时尚第一品牌、中国大的互联网时尚品牌孵化平台� Currently, in the context of “Internet +”, we are building an Internet fashion brand ecosystem through the “Handu Yishe +” model, and moving towards “becoming a fashion brand incubation platform with global influence” and a fashion management group. vision effort At present, Handu Yishe (Group) has 18 brands, divided into three major styles: Korean style, Oriental style and European and American style, covering all styles of women’s clothing, men’s clothing, children’s clothing, outdoor, middle-aged and elderly clothing, and more than 20,000 styles can be launched every year clothing �</p
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韩都衣舍的品牌形象近几年也得到较大发展� In April 2014, Handu Clothing House signed a contract with Korean superstar "National Goddess" Jun Ji-hyun. In October, it signed a contract with "National Younger Brother" Ahn Jae-hyun. In March 2015, Handu Clothing House signed a contract with the new generation of "Asian Goddess" Park Shin Hye. Handu Clothing House became the owner of both companies at the same time. An Internet company with three international celebrity spokespersons �</p
韩都衣舍(集团)CEO赵迎光介绍:与线下大品牌合作,是我们的发展方向之一。探路者是我们非常赞赏的一个户外品牌,经过沟通,双方在价值观、业务思考等核心方面迅速达到了高度认同。
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业内对这一合作普遍看好� �线上线下融合将会是大趋势,但以往的线上线下品牌多为浅度融合，合作后也面临各种各样的问题� �探路者与韩都衣舍的合作,是一种新模式,属于增量型的深度融合,是一种创新,必将受到社会强烈关注,互联网不断需要新模式来激发活力� �此次合作,势必会引领一股线上线下合作的新风潮�
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