The famous American antibacterial brand agion enters China, benefiting high-quality shoes and clothing brands - China Garment Website_China's popular garment and fashion information platform

Core tip: agion is the core technology product of Sciessent LLC (USA). It is a world-leading natural, silver ion environmentally friendly antibacterial agent and is widely used in shoes and clothing, sporting goods, non-woven products and other fields. . agion’s strategic layout in China has begun. I believe that consumers will soon be able to enjoy the high-quality experience brought by agion, and agion will also help various products to win in the market competition.

With the awakening of domestic awareness of healthy consumption, many consumers will purchase high-end products from international brands such as Under Armour, Adidas, Clarks, Skechers, and Columbia through overseas shopping channels. On these products, there often appear A LOGO with the word “agion” printed on it. What does this mysterious LOGO refer to? There is no lack of discussion on some overseas shopping websites.

Baidu search shows that agion is an antibacterial shoe upper lining from Adidas, used to prevent bacterial growth and unpleasant odors. It is very environmentally friendly and durable. It can function as long as the life cycle of the product is long. ”

In fact, agion is the core technology product of Sciessent LLC (USA). It is a world-leading natural, silver-ion environmentally friendly antibacterial agent. While focusing on sustainable operations, the company pays more attention to its social responsibilities. Agion products use natural, environmentally friendly, and low-carbon raw materials to the greatest extent possible, and contribute to society and the sustainable development of mankind from the company’s own actions.

Internationally, agion antibacterial agents are not only widely used in shoes and clothing, sporting goods, non-woven products and other fields, but its extended products are also used in mobile phones, computer keyboards, pen products, water filtration equipment, air conditioning equipment and other fields.

The “fighter” in the antibacterial world: agion can identify microorganisms, can be customized, and is intelligent

Archaeologists have discovered that as early as 4,000 degrees ago, the wise ancient Egyptians knew how to use elemental ions to sterilize and preserve food. When traveling long distances, they put water containers with silver, which could prevent microbial contamination of the water.

Agion is a “smart” material that only releases antibacterial ingredients when microorganisms appear in the surrounding environment. It has triple peak efficacy, inhibiting microorganisms by blocking oxygen, sterilizing and suffocating via a zeolite carrier, and ensuring that no drug-resistant strains remain. Agion is effective against a wide range of microorganisms and can be applied in different ways to almost any surface or material.

Agion adheres to the research and development concept of “natural antibacterial” and is a healthy, environmentally friendly and natural antibacterial material.

The “Long Standby King” in the antibacterial world: agion’s insoles can still be sterilized after being washed 50 times

99% of the sweat excreted by the human body is water, and the other 1% contains components such as sebum, protein, and urea. This 1% sweat component can easily allow bacteria to multiply unbridled on clothes, shoes, socks and other close-fitting textiles.

Many sports enthusiasts may have had the experience of being troubled by “thermal dermatitis”. The reason why “thermal dermatitis” is caused is that after exercise, the proteins and inorganic salts in the sweat form metabolic “products” through the action of bacteria, which cause irritation to the skin and form dermatitis.

1. Agion adopts the industry’s “comprehensive management standards” to ensure that the product continues to provide antibacterial efficacy (>99%) during its service life (more than 50 washes in fabric applications).

2. Provides enhanced moisture management capabilities (absorbs in <1 second and removes 132 mm of moisture through capillary action in 30 minutes).

3. This antibacterial agent added to shoes and clothing will not have any impact on other colors (no discoloration). Use as needed to ensure long-lasting antimicrobial results.

agion enjoys a high reputation in the United States and even around the world. agion is using its modern manufacturing capabilities, efficient production methods, and strong process control to create excellent products to benefit quality consumers around the world.

The significance of agion to enterprises: the technological upgrade and consumption revolution brought about by a pair of shoes

With the improvement of human living standards, people have higher and higher requirements for the hygiene and comfort of footwear products, and antibacterial function is one of its development trends. Shoes with antibacterial functions can not only meet modern people’s needs for comfort and hygiene, but also increase the added value of footwear products and expand the development space of shoe brands. Therefore, antibacterial research on footwear and apparel products is of extremely important significance.

Through long-term market research, Lin Zhicai, who has a keen sense of the market, found that while international first-line footwear and clothing brands have adopted antibacterial as their main standard configuration, domestic footwear and clothing brands have not yet fully understood consumers’ strong demand for antibacterial hygiene and are still in the process of The initial stage of popular styles, colors, performance, etc. of shoes and clothing. This basic physiological need of consumers is still at the stage of ignorance.

In order to win the agency rights of agion antibacterial agent in China, Lin Zhicai invested great efforts and passed the strict review of Sciessent LLC (USA). “After submitting the application, the enterpriseAfter two years of hard work and various consultations and mutual negotiations, including industrial strength inspections, we finally formally entered into a joint venture with an American company to explore the Chinese market. After careful inspections of Beijing, Shanghai, Xiamen and other places, the American team finally decided to Sainz China representative office is located in Xiamen, and has also set up branch offices in Shenzhen, Dongguan, and Shanghai to jointly operate the agion antibacterial brand!

“All our raw materials are imported from the United States. The requirements for the shoe and apparel brands we cooperate with are also extremely strict. We mainly prefer domestic first-line brands and shoe and apparel companies with a good reputation in the industry. Both parties have an access standard, which reflects the emergence of agion Strong product advantages,” said Lin Zhicai.

The footwear and apparel industry is currently in a stage of transformation and upgrading. Whoever can seize consumer demand, take the lead in creating high-quality differentiated products to meet consumer demand, and occupy the commanding heights of brand technology will continue to occupy market share and expand brand advantages.

Cooperating with international brands not only keeps pace with the world in technology, but also allows us to stand on the shoulders of giants and jointly create excellent products. This is why domestic first-line shoe and clothing brands continue to cooperate with international raw material manufacturers such as DuPont in the United States, Toray in Japan, and BASF in Germany. , because it can continuously provide product solutions to meet the rising needs of consumers at a deeper level. Through cooperation, both parties complement each other’s advantages and jointly create the market.

In today’s era of homogeneous products, assuming the price is the same, products incorporating antibacterial technology are more comfortable, breathable, high-quality, healthy and have a wonderful experience. Consumers prefer such differentiated products and are willing to pay for them. Pay for the functionality of the product!

“Now, Adidas, Under Armour, Skechers, Clark, Motorola, DuPont and other products in various categories are using agion’s products. In the future, the country will definitely introduce mandatory standards for antibacterial-related products, rather than waiting for the industry to become popular before getting involved. , it is better to seize the opportunity quickly and take the lead in increasing the added value of the product. Just imagine, in front of a pair of ordinary shoes and a pair of shoes with antibacterial effect, are you willing to spend dozens of dollars more to buy a healthy and comfortable one? And a pair of shoes can be purchased through one. Small details changes can increase the brand’s selling points and premium,” said Lin Zhicai, raising the agion antibacterial insole in his hand.

Lin Zhicai, who is particularly sensitive to new product technologies, has been deeply moved by the prospects of the antibacterial market. Fast-moving consumer goods, edible goods and other fields have already used agion material very maturely. There is no doubt that the future market of the antibacterial industry is promising, and Lin Zhicai also firmly believes that introducing agion to China will definitely help companies greatly increase the added value of their products and guide domestic products to enter the ranks of high value-added international market competition.

Countless corporate cases prove that if traditional companies do not try to innovate and lead product reform, it will be difficult to transform products into commodities, and the company will inevitably decline. Lin Zhicai firmly believes that with the development of the economy, consumers’ demand for healthy and environmentally friendly products is also increasing. Ordinary products combined with the functions that agion can provide will surely radiate new vitality.

agion’s strategic layout in China has begun. I believe that consumers will soon be able to enjoy the high-quality experience brought by agion, and agion will also help various products to win in the market competition.

Source: Global Shoes Network