This November, just when everyone thought that only cold-proof clothing fabrics were selling well, imitation silk, which had been criticized for a long time, stood out and began to sell well.
01The return of artificial silk
Recently, imitation silk fabrics are beginning to make a splash in the market. According to feedback from manufacturers, sales of imitation silk gray fabrics have increased, especially chiffon, tangled hemp, smooth crepe and other varieties. The person in charge of a manufacturer specializing in the production of imitation silk said that conventional 75D 24T chiffon is very popular. The factory used to have high inventory, with more than 3 million meters of inventory. This month, part of the inventory has been reduced to more than 2 million meters. This situation did not exist in the first three quarters.
A month ago, the editor visited a boss who mainly engages in foreign trade of imitation silk. He complained to the editor that he had no orders and was in the off-season. But now when the editor visited again, he finally smiled and said that he had received several new orders this month and could maintain them until the end of the year. Although the volume was only a few thousand meters, the number of orders was better.
This is a very contrasting example. The order for imitation silk has changed from scratch, which shows that this type of fabric is being welcomed by the market. As we all know, the period from November to April of the following year is the peak season for imitation silk. Judging from the current situation, we may receive a lot of orders next year.
Dyeing factories also feel that the quantity of imitation silk is increasing. The director of a dyeing factory specializing in the production of imitation silk fabrics said: “Recently, the number of imitation silk warehousing has begun to increase, and the market goods have decreased. The average number of warehousing every day is 800,000. Rice. In the past, they were all market products, polyester taffeta, pongee, and nylon. Now there are fewer, but imitation silk has increased, so the total warehouse quantity has not changed much.”
In recent years, the living space of artificial silk has become smaller and smaller. Not only is the price low, but sales have also plummeted. Especially the most conventional chiffon has lost its elegance. In recent years, hemp and crepe have become relatively popular. In fact, it can be seen from dyeing factories that they are more willing to accept mid-to-high-end products such as hemp, crepe, SPH, CEY, acetic acid, and imitation acetic acid, rather than chiffon. Such a low-end product.
Especially when polyester filament raw materials rose sharply in October, the price of imitation silk gray fabrics also increased, and chiffon was no exception, rising by 0.5 yuan/meter, from 2.6 yuan/meter to 3.1 yuan/meter. As a result, no one is paying attention to chiffon, so the sales of chiffon in October were very poor. Nowadays, as the price of raw materials falls, the price of gray fabrics also falls. With the production of spring and summer fabrics starting, chiffon has resumed its hot sales momentum.
02Spring and summer fabrics may usher in the peak season
In addition to the improvement in sales of imitation silk, driven by its own peak season, another factor cannot be ignored, and that is the impact of temperature. As early as October, there was news that this year would be a cold winter due to the La Nina climate, but so far, Jiangsu and Zhejiang have not felt the cold. Therefore, this not only reduces the time we have to wear heavy winter clothes, but more importantly, it also reduces the motivation to buy winter clothes. Especially the earlier Spring Festival further reduces the time for winter clothing to be displayed in clothing stores.
The advance of the Spring Festival will also bring forward the time for spring clothing to be launched, so it will inevitably leave sufficient space for spring and summer clothing. The extension of the spring and summer clothing sales cycle in the coming year will definitely drive the growth of spring and summer clothing sales, and the related textile fabrics will also become popular. In October, some companies received orders for next spring and summer, such as the always-selling four-sided elastic. Most orders are for thin single-layer four-sided elastic instead of thick double-layer four-sided elastic.
The current improvement in the imitation silk market may be just a warm-up, because many people do not realize that the sales time of spring and summer clothing next year will be extended, and the sales volume of clothing and fabrics will increase. However, judging from the current consumption trends, in the era of “personalized” demand, it is difficult to “exchange price for volume.” Therefore, it is unlikely that artificial silk will return to the previous “win by volume and price”.
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