A critical year for industry transformation
What will 2009 look like?
Although there are various predictions and judgments, the word that people use more often is uncertainty. Will the widespread financial crisis subside? Can China’s economy continue to maintain steady growth? Will the development situation of the entire industry improve?
The external factors cannot be left or so, but what kind of 2009 can be there to largely depends on our attitude.
It is generally predicted that the economic crisis will become deeper and deeper in 2009. A more optimistic estimate is that China will emerge from the economic crisis earlier than other developed countries in 2010. 2009 will become the main bearer of the economic crisis. China will be in a Spent in a stressful atmosphere. And to not be overwhelmed, one must have faith. This confidence comes from a clear understanding of one’s own advantages and an accurate grasp of the market. The recently introduced adjustment and revitalization plan for the textile industry and equipment manufacturing industry has added support to this confidence.
Secondly, strive to improve your core competitiveness. When a crisis comes, the key to survival and development is core competitiveness. According to reports, under the impact of the financial crisis, on the one hand, some factories closed down, and on the other hand, as many as 14,889 newly registered companies were registered in Dongguan, Guangdong from January to October 2008. Among the closed companies, 70% had an investment of less than US$1 million, and 90% had less than 300 employees. Many of them still operate in the “three-to-one” mode of operation. In the past, a pair of shoes in Dongguan shoe factories could be sold for US$12. As more and more shoe factories opened, the price has been lowered to US$9 per pair. Now that some low-quality companies have closed down, production resources have been concentrated in some high-quality companies, which have greater bargaining power. The price of a pair of shoes has risen to US$12. In addition, the price of raw materials has dropped significantly. Those who focus on technological transformation, research and development, and brand building Not only have companies not been affected by the wave of bankruptcies, they have actually grown stronger. For some businesses, the current situation presents opportunities. Seize this opportunity and use a series of policies such as value-added tax transformation, the state’s encouragement of equipment independence, increased investment in technological transformation, expansion of domestic demand, interest rate cuts and increases in tax rebate rates to change the way of thinking as soon as possible and complete the improvement of the company’s products, technology and equipment. Upgrades can go a long way when the weather warms up.
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