On March 1, weaving companies started centralized replenishment, and polyester production and sales reached 183.8%;
On March 2, the price of polyester filament increased by 50-150 yuan/ton;
In the first two days of March, the spot price of PTA increased by a total of 168 yuan/ton
……
Production and sales are picking up, and the prices of various raw materials have increased. Has the “Golden Three” that textile people have been waiting for finally arrived?
What is the current market situation like? During visits to a number of textile companies, the heads of these textile companies expressed their views on this.
Hot, but not quite
“The dyeing factory has been busy since the beginning of the new year, and there have been queues since February. But during this period, because the orders after the Spring Festival have basically been completed, the amount of gray fabrics entering the warehouse has increased significantly. It has declined. What used to be a warehousing volume of 1 million meters per day may now be only about 500,000 meters.” said Mr. Zhang, the person in charge of a printing and dyeing company.
The printing and dyeing market has always been called the “wind vane” of the textile market. It was busy some time ago because last year’s New Year was early, and a large number of orders were backlogged until the end of the year.And when these orders were completed, new orders could not be placed immediately. Pick up.
Of course, for some more conventional fabrics, it is still necessary to stock up in advance. Mr. Li’s factory mainly produces various pongee fabrics. He said: “Recently, there have been a lot of orders for pongee fabrics, all of which are from traders. Stock up, the loom operation rate has been turned on to 100%, and the cloth weaved every day can be sold out.”
Overall, although the polyester market is now slightly hotter, there has been no fundamental change in the orders in the market compared to February, and there has been no “explosion of orders”. However, on the other hand, traders have begun to stock up on some conventional products in advance, so the operating rate of looms has increased steadily. This week, the operating rate has reached 75.6%, an increase of 5.5% from last week.
Every profit brings a lot of profit, and the inventory becomes a huge mountain
Compared with orders, textile people are more concerned about profits, but the recent profits are indeed a bit hard to explain. For example, Mr. Li, who makes pongee, although he has a lot of orders, he is not worried about selling the cloth. , but according to his words, the profit from selling cloth is just “a package of profits.” Of course, there is a certain exaggeration in this, but it can also be seen that the profits of conventional products have been suppressed by inward competition. Extremely low.
In addition to profits, inventory is also a big problem that textile companies are facing.
Mr. Jin is a trader of all kinds of autumn and winter fabrics. He said: “The season of autumn and winter fabrics has not yet arrived. Now it is mainly orders from some brands. The market conditions last year were relatively average. We have a backlog of more than 1 million meters. The material inventory will not be digested in a short period of time, giving us a lot of financial pressure.” There are many companies like Mr. Jin that produce autumn and winter fabrics, and a large part of them have suffered from inventory pressure.
In addition, with the rise of fast fashion, the number of fabric spot supermarkets has increased significantly in recent years. For some conventional fabrics, these spot supermarkets need to stock a large amount of stocks. Convenience is indeed convenient, and inventory pressure is indeed great. Mr. Huang, who runs a pongee cashmere supermarket, said: “There are so many fast fashions now, and the competition in fabrics cashmere supermarkets is also fierce. Although we can get cash, the inventory pressure is indeed great. Our company also has millions of meters of inventory. of inventory, but it won’t work if we don’t suppress it.”
In addition, there are still some companies in the market with excessive inventory that sell goods before the peak season. The price of polyester taffeta is less than 1 yuan/meter.
Coping with stock competition, textile companies cross the sea
From a macro perspective, China’s foreign trade in the textile market is currently facing huge competitive pressure from Southeast Asian countries, and the traditional European and American markets themselves have begun to shrink. Domestic demand is recovering, but the recovery speed is relatively slow.Generally speaking, end consumers are not very willing to consume, and the market has entered stock competition.
In order to survive, textile companies have to cross the sea to show their magical powers.
Mr. Jin, who makes autumn and winter fabrics, said: “In order to broaden our sales, we entered the short video field very early because our products are rich in functionality and new media can let more people know about us.”
Mr. Huang, who runs a spot supermarket for pongee, said: “We only focus on one variety of 300T pongee. This variety has large shipments in the market and has high liquidity. Other spot supermarkets sell hundreds of colors, but We have made 3,000 types and have done a series of marketing based on this selling point. The price/performance ratio is relatively high, so it has already gained some popularity in the market.”
Faced with the overall environment of shrinking demand, textile companies that have the conditions are improving technology, exploring markets, and actively seeking changes, just to survive.
Overall, although the polyester market is now slightly hotter, the orders on the market have not seen fundamental changes compared to February, and there has been no “explosion of orders”. However, on the other hand, traders have begun to stock up on some conventional products in advance, so the operating rate of looms has increased steadily. This week, the operating rate has reached 75.6%, an increase of 5.5% from last week. </span