April is the time for outings. People get rid of their heavy winter clothes and put on fashionable and beautiful spring clothes. They chase the bright spring scenery, enjoy the April wind and enjoy the April scenery.
Exploring the “traces of spring”, outdoor fabrics are selling well
Compared with previous years, exquisite outing has become a new way to travel this spring.
Affected by this, outdoor products have experienced explosive growth in terms of consumer trends. Data from an e-commerce platform shows that during the April 19 Brand Sale Festival, sales of spring and summer clothing, outdoor travel and other categories surged, and outdoor clothing became a hot search term on the site. Among them, sales of sports and leisure shoes increased by 41% year-on-year, and sports jackets and sports sweatshirts. Sales increased by more than 70% year-on-year, and sales of sports T-shirts and outdoor windbreakers doubled.
Likewise, this change is reflected in fabric sales. A weaving company said that in April, the sales of nylon four-way elastic were relatively hot, and the spot inventory was sold out, and it took about 5-10 days to wait for production orders. It is understood that nylon four-way elastic feels soft and comfortable, has high elasticity and good resilience, is easy to care for and does not wrinkle easily, and is an ideal fabric for making all kinds of outdoor clothing. While the fabrics are selling well, the quotations of nylon yarns have been adjusted to varying degrees, and the increase of individual specifications was once close to 1,000 yuan/ton.
Driven by hot sales and rising raw material prices, the price of nylon four-way elastic has also risen. In a short period of time, the quotation has increased by 0.5 yuan/meter, from the original 5 yuan/meter to 5.2-5.5 yuan/meter.
As of April 23, the production enthusiasm of weaving enterprises in the sample remained stable, and the loom operating rate stopped falling and stabilized, at 72.8%.
Seize share, R&D targets segmented tracks
As an important carrier of clothing, fabric has its own form and functional attributes, and at the same time, it must serve the clothing itself and its application scenarios. At a time when product homogeneity is becoming increasingly serious, the research and development of differentiated fabrics is imperative.
From a product perspective, the demand for fabrics varies in different seasons, and fabrics with antibacterial, heating, cooling and other functions have different audiences.
A fabric company in Shengze said that in order to seize the new trend of outdoor sports, the company has shifted its development direction from fashion to outdoor, and has developed a series of new fabrics to closely follow consumer demand. For example, anti-mosquito fabrics add active ingredients of mugwort during the spinning process, so that the fabrics have good and long-lasting anti-mosquito effects; the fibers used in anti-UV fabrics undergo a special spinning process to make the fiber cross-section appear in the shape of a flat cloud, which is similar to the anti-mosquito fabric. Compared with ordinary yarns, the performance of blocking ultraviolet rays is superior; there is also a heat-storage fabric suitable for outdoor use in winter. Active ingredients such as aerogel and volcanic rock are added to the fiber, so that the finished fabric has the functions of infrared heat storage, heat insulation and warmth preservation. .
In the increasingly fierce market competition, improving corporate competitiveness with innovative design and reconstructing advantages with differentiated products have become important directions for development of Shengze fabric companies.
Spring is infinitely good, and it’s the right time to make progress. Under the new development pattern of “dual cycle”, the “gold content”, “green content” and “new content” of the textile industry have steadily increased. Shengze Textile Enterprises will continue to give full play to the advantages of ecological environmental protection and technological innovation, and adhere to the path of differentiated development. Contribute to the high-quality development of Shengze’s textile industry.
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