“The digital printing processing fee is 0.9 yuan/㎡. If the quantity exceeds 100,000 meters, it can be even cheaper!”
In late May, such news came out of the textile market, and for a while, doubts arose one after another. The price is indeed surprising at first glance, but if you think about it carefully, it is not difficult to see that this is a word game played by the manufacturer. So what problems are revealed behind this phenomenon?
The market is too involuted and prices can only fall again and again.
Through market research, we found that the current quotations of digital printing companies in the textile market are generally 1.5 yuan/meter. If the price is low, market feedback shows that the digital printing price of some companies has dropped to 1.2 yuan/meter.
Now let’s look back at this quotation information. The above-mentioned digital printing quotation is 0.9 yuan/m2. Assuming that the width of the fabric to be processed is 150, after conversion, the processing fee for this fabric is 1.45 yuan/meter. Looking at it this way, this company is most likely trying to attract attention by using unconventional units to create the illusion of low prices.
However, it is also true that the price of digital printing has dropped again and again.
In recent years, digital printing equipment has been upgraded, from the original 3/4-head machine to the current 12/15-head machine. The rapidly increasing production speed has also made the cost of digital printing gradually catch up with traditional printing.
Cost changes of digital printing and traditional printing in my country from 2017 to 2021
(Unit: yuan/meter)
After transfer digital printing machines with 30 or more nozzles are put into use, excessive production efficiency will aggravate the overcapacity problem in the printing industry, as evidenced by the increasingly “involuted” prices.
In the context of increasingly fierce market competition, the living space of those printing companies that neither have competitive products nor can compete with quality is constantly being compressed. Some companies use low prices to grab orders and customers at the expense of their own profit margins, which in turn leads to greater fluctuations in printing market prices.
Quick reaction has become the mainstream, with samples produced in one day and completed in three days
Although the printing industry is currently in trouble, opportunities undoubtedly coexist with risks.
As we all know, the textile market order model has tended to be “small batch, multi-batch”, and fast response has gradually become the mainstream trend in the market.
Digital printing simplifies the tedious process, increases the order cycle, and reduces the cost of plate production and proofreading. In addition, the production process is not limited by batch size, and can realize personalized needs. From this point of view, digital printing and dyeing is more adaptable to the new model of “small order and quick response” than traditional printing and dyeing.
Comparison of production processes between digital printing and traditional printing
A digital printing company said: “Our company mainly does quick reverse printing, and we can produce customized patterns in one day and three days. We mainly promote Chinese-style original patterns, including hand-painted style printing on jacquard fabrics, and pearl satin. Ink tie-dye printing, etc. In terms of orders, we have no minimum order quantity limit, and we can produce anything from a few meters to tens of meters.”
“We mainly focus on printed quick-return fashion, focusing on imitation silk fashion types in spring and summer, and focusing on film fashion down styles in autumn and winter. Under normal circumstances, our base fabrics are ready, and large quantities can be shipped in about 3 days. If we add film In terms of craftsmanship, delivery can usually be completed within 5-7 days,” said a printing company.
Thanks to the rapid increase in penetration rate, driven by the accelerated expansion of production capacity and the promotion of environmental protection policies, the printing industry has ushered in rapid development. With the explosive growth in demand for downstream small orders and fast reverse printing, relevant organizations predict that by 2025, global digital inkjet printing output will reach 15.4 billion meters.
Postscript:
In recent years, digital inkjet printing companies have sprung up like mushrooms after a rain, causing the digital printing industry to gradually become overcrowded and competition among companies is also intensifying. In this context, digital printing companies can identify the characteristics and advantages of their own products and discover new tracks and possibilities in the printing field, which may bring more business opportunities to the companies.
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