Last week was Shengze Fashion Week. Due to work reasons, the editor interviewed many companies. During the interview, the editor discovered an interesting phenomenon. Nowadays, textile companies not only focus on price, but also on design.
It is difficult to make money with traditional fabrics
After the supply of conventional products exceeds demand, inventory growth will inevitably occur. In the past, corporate inventories were high, companies lowered their operating rates, and conventional varieties on the market were slowly digested, and then a cyclical market was formed. As long as the product can be kept, it can always be sold when there is profit.
But this is not how business is done now. Now because the demand for spot goods is higher, there is something called a fabric spot supermarket on the market. With its existence, the stock of conventional fabrics is not as large as in the past. Yes. If inventory is high and competition is high, it will be difficult for profits to increase. At this time, it is difficult to survive well in terms of roll production capacity and roll prices.
Customers who have become “lazy”
As the market becomes more and more popular, customers are becoming more and more “lazy”. At the beginning, customers simply place orders. As long as the quality meets the requirements and the price is reasonable, the transaction can be completed. But now, when many brands buy fabrics, they not only look at your technology, but also your development capabilities. Some fabric companies that are better at these aspects have also started their own fashion trends.
Go to a fabric exhibition now, and you will find that the most eye-catching thing at the booth is not the fabric, but the sample clothes. There is no way, other people are making sample clothes, and it is clear at a glance what the clothes made from the fabric will look like. If you don’t do it yourself, you won’t be able to attract customers’ attention.
Design power is competitiveness
Therefore, in order to receive more customers and have greater competitiveness in the future, fabric companies are paying more and more attention to design capabilities.
When fabric companies first start developing new products, they mostly rely on imitation, and then fine-tune other people’s products, slowly accumulating their own capabilities. However, as more and more companies are involved in this industry, the traditional imitation-based fabric development method seems to lack competitive advantages. At this time, many companies choose to connect with designer resources.
The editor is more impressed by two companies. One is an outdoor fabric manufacturer. Outdoor fabrics are popular and sales are very good. However, the boss is wary of danger in times of peace and is now working hard to connect with designer resources. He also said that now his Customers are also paying more and more attention to the design aspect. Several beautifully designed fabrics, even if they are more expensive, are easier to sell than other fabrics.
Another company is a relatively large-scale weaving factory. It originally focused on taking orders. Because of its advanced machines and good product quality, it has always done well. However, in the past two years, more and more companies have been engaged in development, which is obviously a major trend, so the boss is also working hard to connect resources in this area.
This trend has also made the small vat printing and dyeing business popular. At the textile machinery exhibition held last month, there was a small booth on the roadside where the average traffic flow was relatively low. There were constant customers, and the editor took advantage of the boss’s rare free time to ask. It turned out that they were engaged in printing and dyeing equipment. Due to the size limit of the booth at the exhibition, they could only bring small-tank printing and dyeing equipment. But this device is extremely popular because of the current craze for proofing.
Broad future market
Companies are producing more and more fabric styles, and the market has a way to digest them. What’s the hottest thing in the past two years? Live streaming and online shopping. The volume of shipments of a single product under this model is generally limited, but it cannot be accumulated. Moreover, more and more people and companies are entering the live broadcast track. Clothing is the mainstay of live broadcast sales, which requires a large number of different types of clothing fabrics. So many designs on the market have their place. If any one of them becomes popular, you can return the order and make another profit.
If we take a longer-term view, textile production capacity is now being transferred from the southeastern coast to the inland and Southeast Asian countries. However, the technical advantages of traditional textile clusters still exist. In the future, the textile industry in these areas may become the same as that of Japan and South Korea. Like the European textile industry, R&D and design��, brand is the main focus. Only by making arrangements in this area in advance now can we take the lead in future competition.
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