Recently, a women’s dress has become popular all over the Internet, and all major online shopping platforms have been sold out! On an e-commerce platform, the monthly sales of this original designed skirt exceeded 4,000+ overnight.
The unique pattern and style design, as well as comfortable fabrics, have attracted the attention of netizens. As textile people, let’s take a look at what kind of fabric the skirt is made of!
Popular clothing drives sales of imitation silk fabrics
Generally speaking, there are many fabrics that can be used to make this style of dress, but they are basically two categories: imitation silk and real silk. Usually, it is relatively common for dresses to be made of imitation silk, which is cost-effective and popular. Because the fabric price is relatively high, silk is mostly used in the production of high-end brands on the market.
The most common imitation silk is chiffon. For more functional ones, you can choose composite chiffon, SPH, CEY, Carissa, acetic acid, etc. There are really many types and specifications. Simulated silk has the appearance, luster, feel and other effects similar to real silk. Its texture is light and thin, and it is skin-friendly and close-fitting. Judging from the performance of the fabric, it does meet the requirements of the public for buying summer dresses.
In addition, the pattern of this dress is also very unique, with a lazy, retro, and holiday style, which is also a popular clothing style at the moment. The patterns of this fabric are mainly produced by water printing and digital printing, and these two types of printing are also the most conventional and common printing methods in Jiangsu and Zhejiang.
The main theme of such suddenly popular clothing is the word “quick”, which means that it comes quickly and goes quickly. Major platforms are suddenly selling well, and inventories are being emptied. However, as the popularity continues, garment factories need to speed up production. Therefore, the delivery time of downstream fabric companies is also very tight, so some have stocks in stock or do “quick response” orders themselves. companies have a competitive advantage. Therefore, recently, almost all textile companies in my circle of friends are selling this dress fabric in stock. Even printing factories are constantly producing this pattern, especially digital printing, which has fast printing time and can meet the requirements of short delivery time.
This incident reflects the advantages of “spot goods”, which is why more and more companies have switched from order models to spot models in recent years.
Best-selling fabrics are selling well, and the advantages of spot companies are highlighted
“Small batches and multiple batches” have been the major trend in the textile industry in the past two years, and “fast fashion” also requires fabric manufacturers to respond quickly to orders. Because of diminishing marginal benefits, the traditional order model does not have a cost advantage when producing small batches of fabrics, and some orders with very close delivery dates often require fabric manufacturers to pay more additional costs because they are urgently needed. At this time, the advantages of fabric spot companies are reflected.
The era of “fast fashion” may have passed, and now is the era of “couture”. However, with the development of the Internet, there is still a certain market for “hot-selling” clothing. For example, “Dig dig teacher” became a hit on the Internet not long ago. Not only did it become popular, but it also led to the clothing she wore. However, the popularity of this clothing has faded in just one month. For ordinary fabric companies, from customer order to delivery, it normally takes one month to deliver, which is not fast enough to keep up with the popularity of a piece of clothing. For spot companies, if an order is expedited, it can be delivered in 2-3 days, and from fabrics to ready-made garments, it can be completed in one week. It’s already known who will get the final order.
As more and more companies join the spot industry, today’s finished product spot market may disappoint many people who have just entered or are planning to enter. In your impression, the spot market has low costs, good profits, and quick repayments. Maybe it really can only stay in your impression. In the past two years, orders in the spot market have been limited, and even in July and August when all costs are low, it is difficult to stimulate interest in production and stocking. However, low profits are a common problem for textile companies this year. Compared with no orders, companies are more willing to choose low profits.
It can be seen that every industry has its own advantages and disadvantages, and companies should accurately position themselves according to their own actual conditions instead of blindly following the trend. Don’t be fooled by all kinds of low prices and confused by short-term interests. Be prepared to position yourself, and the right direction of development is to dig deep and move forward without any low prices.
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