According to market practice, the first half of the year is the best-selling season for imitation silk, and it is common for imitation silk varieties to occupy the best-selling list of fabrics. This market trend will generally last until the end of May. However, in the past two years, the imitation silk market has been on the decline, and some imitation silk varieties have experienced inventory backlogs. This kind of phenomenon basically did not happen in previous years.
So how is the imitation silk market performing this year? Let’s take a look at what relevant companies have to say.
Start-ups are slowly picking up, and may not be weak in the off-season
Speaking of this year’s artificial silk market, the recovery in sales is the most common feedback from relevant textile companies. The survey results also show that compared with the same period last year, the sales of many imitation silk companies have improved significantly.
Take a certain weaving company that the editor has researched in the past as an example. As early as early February, the company’s order volume has been able to last until April and May. During this period, due to delivery requirements and other factors, it also rejected some large-scale special orders. Regular variety orders. At that time, out of curiosity, the editor asked this company about the secret of maintaining good orders. The company revealed that supply and demand and seasonality are the key reasons for the product’s popularity.
As the traditional off-season in the textile market deepens, it stands to reason that the hot sales period of imitation silk should also come to an end, but some companies have experienced some abnormal phenomena. For example, in the above-mentioned company, entering June, the company’s loom operation rate can still be maintained at 100%, and orders can be placed at least until the beginning of July.
“Since June, we have not received any new orders. However, several orders of acceptable size received in May are in the process of being completed, so the workshop is still operating at full capacity.” The company said.
Coincidentally, another large-scale imitation silk company also said that since June, the factory’s operating rate has been slowly recovering, and the performance of domestic trade orders has improved.
It is true that these imitation silk companies still maintain a cautious wait-and-see attitude in the face of the next market conditions. Whether the off-season is not weak will become a reality, it will take time to verify for us.
The order volume is small and the market is polarized
Now that we are talking about the order-taking situation, we have to mention the changes in the order volume and ordering mode in the textile market.
Through market research, we found that the live broadcast and e-commerce economy have brought a large number of quick turnaround orders to textile companies. Such orders have the characteristics of “small batch” and “multi-batch”. Affected by this, the orders received by textile companies are generally small in size, concentrated between a few thousand meters to tens of thousands of meters, and these orders basically have clear delivery requirements.
Some weaving companies said that since the beginning of the year, various types of imitation silk have been selling well in turn. Varieties such as stretch satin, high-twist chiffon, and CEY plain weave have been hot-selling for some time. However, the current order volume is generally small. Under normal circumstances, one of our workshops may be producing several different products at the same time, which places high requirements on the factory’s production capacity and process level.
For orders such as quick response, small-scale weaving companies may have an advantage, while larger companies are more inclined to receive orders with stable profits and high-volume orders.
When a weaving enterprise reaches a certain scale, the advantages in production efficiency and production cost will be highlighted, but it will also make the production process lack certain flexibility. When the overall profit of the order is almost the same, it is obvious that large orders will be more favored by them. After all, frequent machine changes will do more harm than good to them.
However, there are also “unsaleable” varieties in the large family of imitation silk, such as high-twisted taffeta. This product is affected by overcapacity, and a certain weaving company still has some “old” gray fabric inventory in its warehouse.
The weather is getting hotter and hotter. How hot the silk-like fabrics will be depends on the end consumption situation. As some summer clothing products become popular, the imitation silk market may also be able to get a share of the pie.
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