The 618 Shopping Festival has come to a successful conclusion, and all major online e-commerce platforms have also delivered great results. Judging from the transaction data released by major platforms, the trend of consumption upgrading is obvious, and the sales of upgraded products are growing rapidly.
618 Yun Gong clothing sales increase
According to reports, this year’s “618” started earlier than in previous years, and many platforms and merchants launched promotional activities from late May. As this year’s first e-commerce promotion festival after the epidemic, all aspects have attracted much attention, especially the final transaction data, which reflects the consumption situation. As a textile person, you must be particularly concerned about the sales of clothing.
According to the sales of the downstream woven fabric market this year, there is no doubt that sports and outdoor have become one of the most popular categories. The sales of tents, mats, tables and chairs on JD.com increased by 35% year-on-year, and the sales of outdoor backpacks doubled year-on-year. Sales of sun protection clothing on the Vipshop platform increased by 96% year-on-year, sales of hiking, mountaineering, and cross-country shoes increased by 54% year-on-year, and sales of jackets increased by 264% year-on-year.
However, the gray fabric end, which is closely related to clothing, does not seem to be affected by this and is equally popular, maintaining a stable operation in a tepid manner. The textile market in June seems to have reached a watershed. Some textile bosses are busy, while others are idle.
The downstream woven fabric market enters the off-season
We have already investigated before and found that the recent sales of manufacturers in the weaving market have been average, and the sales of previously popular varieties have also dropped. It is also the traditional off-season for the weaving market, and the overall market is actually weak.
From the data point of view, both the operating rate and gray fabric inventory confirm the downturn of the textile market. On the one hand, the operating rate of weaving enterprises has dropped to 71.3% due to the tepid market. On the other hand, due to poor delivery, the inventory of gray fabrics rose to 35.3 days.
Judging from the order intake situation, the market is indeed entering the off-season, which is also a normal state. It is like this every year, and the past two or three years are no exception. The clothing industry is booming and production is in full swing, while the gray fabric industry has been declining and entering the off-season, forming a sharp contrast. Textile people in the weaving market don’t have to worry too much. Production and sales are a process, presented at different stages, and the “contrary” market trends are also reasonable.
my country’s consumer confidence recovers
The person in charge of the Department of Consumption Promotion of the Ministry of Commerce said that since the beginning of this year, new business forms and models such as live streaming e-commerce and instant retail have been booming, and online retail has maintained rapid growth. From January to May, the national online retail sales of physical goods were 4.81 trillion yuan, a year-on-year increase of 11.8%, accounting for 25.6% of the total retail sales of consumer goods. Offline scenes have accelerated their recovery, and physical retail sales have continued to rebound. In May, the Ministry of Commerce focused on monitoring sales of department stores, specialty stores, and supermarkets, which increased by 14.5%, 13.3%, and 5.8% year-on-year respectively.
The “618” transaction data reflects the potential and upgrading trend of my country’s consumer market. Therefore, there is reason to speculate that the sales of winter clothing produced this year may return to normal levels in previous years, and the possibility of large quantities of unsalable products is reduced. This is undoubtedly great news for terminal clothing manufacturers.
It is worth mentioning that at present, some orders for autumn and winter clothing and some orders for foreign trade home textiles that have been stocked in advance have just been placed. The number of proofing orders for autumn and winter fabrics is also increasing. In the traditional off-season period, the main focus is on proofing development to prepare for the later “Golden Nine and Silver Ten” periods. The more samples a company makes, the greater the probability of receiving new orders.
Judging from merchant promotion strategies and consumer feedback, the main theme of this year’s “618” should be “low prices” and “high cost performance”, and there are many fewer “routines”. Sellers have fewer tricks and buyers are more rational. Most of this wave of consumption is rigid demand. Residents’ clothing consumption is picking up and consumer confidence has recovered. The “Double Eleven” in the second half of the year may be able to achieve better results. Downstream weaving fabric companies will naturally also benefit.
Overall, the 618 data reflects the potential and upgrading trends of my country’s consumer market. The share of the domestic sales market is also gradually expanding, and various companies are also working hard to seize the market to prepare for the traditional peak season in the second half of the year.
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