As the traditional off-season deepens, the overall performance of the textile market is tepid, in sharp contrast to the rising temperature. At this time, some textile companies said that for us, there is no obvious distinction between low and peak seasons.
What basis does this textile company base on for making this judgment?
Delivery upon payment, making a fabric exquisite and specialized
“We are a fabric spot supermarket and we only make one fabric product.” said the salesperson of the textile company.
The main product of this textile company is T800 fabric, which is an elastic fabric. We all know that elastic fabrics are divided into spandex fabrics and non-spandex fabrics. In terms of raw materials, high-elastic yarn is not elastic enough, and T400 is too expensive. Among spandex fabrics, the price of machine-packed spandex is on the high side, and spandex fabrics have the disadvantage of being difficult to store.
Therefore, in this era of “no elastic, no fabric”, T800 is favored by major clothing brands, and its sales performance is quite impressive. The salesman said, “Our products cover the four seasons, and each season has T800 fabrics with corresponding thicknesses. If they are popular, the sales volume of 30D, 50D, 75D and 150D is still good.”
Speaking of fabric spot supermarkets, we have to mention the huge capital investment and huge stocking volume.
In order to better alleviate financial pressure, spot supermarkets generally adopt the cash model, and delivery of goods upon payment can effectively alleviate the pressure on capital turnover. Accounts receivable, the biggest headache for textile bosses, basically does not exist under this operating model.
As for stocking, since it is known as a fabric supermarket, it is necessary to ensure that each product is equipped with hundreds or even thousands of colors. Although there are thousands of colors, no one can predict which colors will become popular, but fashion is a cycle after all, and the colors that are not selling now may be sold out by customers at some point in the future.
Being able to make a fabric more refined and specialized and increase the reputation of the product in the industry will naturally effectively improve the ability to acquire customers!
The fast response model has become mainstream and its advantages have been highlighted
Recently, the sudden popularity of “Internet celebrity skirts” has caused a rapid response on the fabric side, allowing us to once again see the powerful power of the fast reaction model.
Through research, we found that “small batch, multi-batch” has gradually become the mainstream ordering mode in the current textile market. This change is undoubtedly very beneficial to fabric supermarkets. According to the salesperson, “Our orders not only include fixed purchases from old customers, but also the frequency of orders from new customers in the store. These are all inseparable from the effective help of the spot model.”
For example, if there is an order for 5,000 meters of stretch fabric, it is handed over to the trader who made the order. After sending samples for analysis, arranging production, dyeing and confirmation, etc., it will be difficult to complete the product in less than ten days and a half. deliver. There is no problem with this model when the order delivery date is sufficient.
But switching to the spot model is different. Once the sample is confirmed, the goods can be picked up immediately after the payment is received, and there is no minimum order limit. And as long as the fabric stock is sufficient, orders of tens of thousands of meters can be delivered quickly in a short time.
In recent years, more and more textile companies have begun to turn into fabric spot supermarkets. At first, the available varieties were mostly conventional fabrics such as pongee, imitation memory, and polyester taffeta. Nowadays, in the spot fabric market, imitation silk, satin, elastic fabrics and other varieties are emerging in large numbers, and their ability to grab orders cannot be underestimated!
“The only martial arts in the world that can’t be broken is quickness.” The pre-sale model of e-commerce platforms puts forward higher requirements for the quick response capabilities of fabric companies. Business opportunities are fleeting, and everyone hopes to find the required fabrics quickly and complete order delivery in a timely manner.
Postscript:
Of course, fabric spot supermarkets also have certain limitations. For customized fabrics with complex production processes and high added value, it is difficult to implement the spot model. If you can adapt to market changes, seize business opportunities and maintain orders, the distinction between low and peak seasons will not be so obvious.
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