China Garment Website_China's popular garment and fashion information platform China Garment News Are you queuing up but not because of the hot sale? Both upstream and downstream are in trouble! In the off-season, no one can expect to have an “easy life”

Are you queuing up but not because of the hot sale? Both upstream and downstream are in trouble! In the off-season, no one can expect to have an “easy life”



“Are you nervous about T400 raw materials recently?” “nervous.” “What kind of fabrics are they made of?” “Little Oxford, cool silk cotton,…

“Are you nervous about T400 raw materials recently?”

“nervous.”

“What kind of fabrics are they made of?”

“Little Oxford, cool silk cotton, everything is available.”

“Are these fabrics selling well?”

“No, there are no orders.”

“Then why are T400 raw materials in short supply?”

“The factory has reduced the number of machines running, and the output has been reduced.”

If it were in the peak season, the reason for the shortage of raw materials and the long queues would be because of the hot sales of fabrics. But now that it is the off-season, the shortage of raw materials must be because of the hot sales of fabrics.

Cutting production is for survival

We must know that weaving manufacturers face the problems of overcapacity and excessive inventory all year round. Raw material manufacturers also have this problem, and fire sales also occur from time to time.

The market has been in a deep off-season recently. The reduction in orders has not only left weaving manufacturers with less money, but also raw material manufacturers. Some larger manufacturers may have less inventory pressure, but for small and medium-sized manufacturers, production inventory It is undoubtedly blocking his own way. Small and medium-sized raw material manufacturers have no advantage in terms of price, and their customer base cannot be compared with large manufacturers. They only need to hold on to the old customers in their hands, but the old customers have become idle, and they will not be discouraged because they are long-term partners. Eat these stocks.

The only possible way to solve the inventory problem is to reduce production. It is the off-season, and production reduction is not unusual. According to the operating rate of sample enterprises monitored by Silkdu.com, the current operating rate of local weaving enterprises is around 70.5%, which is a decrease of 0.7% from last week. Most weaving manufacturers currently have orders on hand that have dropped compared with the previous period. In order to prevent excess Inventory capacity can only be reduced by reducing production and inventory.

Maintain the status quo, but don’t stand still

At present, the market environment is still relatively poor, and the situation of polarization is very serious. Most textile companies are facing the problem of reduced orders and shrinking profits in the off-season. In such an environment, it is okay to maintain the status quo, but it is not advisable to stand still. Working hard to become stronger is the way to do well.

How to become stronger is the key.

Continuously develop new products

Innovation is currently the best way for textile companies to face adversity. Only by continuously improving their products can they obtain better customers. Sometimes innovation is very troublesome, but sometimes innovation is very easy. Maybe it means changing the weaving method, or changing the weaving method. A kind of raw material can lead to a new fabric. Unique fabrics are what the current social groups favor.

Find quality customers

Going out is not limited to the surrounding areas. Many textile people say that they can’t find high-quality customers and have no good products. If they don’t look for customers, they won’t get orders. Participating in exhibitions is a good choice for many people. Textile bosses have gained many high-quality customers because of participating in exhibitions, and continuous orders will come soon, so don’t say that participating in exhibitions is useless, it’s just that the opportunity has not come yet.

There are many ways to make yourself stronger. Textile bosses must continue to explore. In the off-season, only those who are courageous can turn around in adversity. For companies with regular customers and novel products, the editor does not believe that they are from It’s been there since the beginning. It is also through continuous exploration and innovation that we have achieved our current achievements.

July is the slowest month in the traditional off-season, so you don’t have to worry about the decrease in orders. This is the norm. It’s not so much that the market is not good in the off-season, but it’s more about giving yourself a chance to relax after half a year of work, and adjusting well before you can welcome the new season. The peak season in the second half of the year will be very busy during the “Golden Nine and Silver Ten” periods.
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Author: clsrich

 
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