Last weekend, the editor went to see “Chang’an 30,000 Miles”. I was fascinated by the scenes and stories depicted in the movie, as well as the history and culture of the Tang Dynasty behind it. I was fascinated by the current situation of the characters in the play such as Li Bai and Gao Shi. Empathizing with the fate and choices he faced, the last line of the title “Poems are here, books are here,Chang’an is here” is even more evocative Very emotional.
There is a moon in Chang’an and the sound of thousands of households banging their clothes
When a civilization reaches a golden age, its economy and population reach a certain scale, and people’s material needs are basically met, they will begin to pursue spiritual satisfaction. At this time, culture will develop rapidly. Therefore, a developed culture is called a prosperous age. symbols of.
In the eyes of the ancients, poetry was a vehicle for expressing emotions, but today people can empathize with the ancients through words. This is the charm of culture. Gorgeous Tang poetry and great poets are like stars, and the entire era shines brightly against their backdrop.
Talking back to the textile industry, the textile industry is an industry, but when the textile industry develops to a certain level, it will be closely related to the cultural industry. In European and American countries, the clothing industry is inseparable from the sports industry and entertainment industry.
Fabric quality and tailoring are only the basis for how much a piece of clothing can be sold for, while its design, brand and other factors determine the upper limit. In other words, hard power determines the basic price, and soft power determines the upper price limit.
Dapeng rises with the wind in one day and soars ninety thousand miles away
In recent years, China has achieved world-renowned achievements in the development of its hard power. In many fields, it has caught up with or even surpassed developed countries. However, there is still a gap in the development of its soft power.
In the clothing industry, “soft power” is to some extent the ability to “tell stories.” When talking about some well-known luxury brands in Europe, many people can think of the various stories behind them, and each story supports them. Unimaginable brand premium.
Now, China’s textile industry has begun to tell its own story. Chinese style has become more and more popular in recent years, and Hanfu is seen more and more in daily life.
Different from foreign brands, the history of our country itself is a cultural treasure house, in which the concepts and elements are inexhaustible. As long as they can be well combined with the actual usage scenarios, it is very easy to produce hits.
Based on what the editor learned from daily conversations with fabric bosses, there are a lot of popular Chinese-style fabrics this year, and companies are also working hard to develop in this area. The future market prospects are extremely broad.
There will be times when strong winds and waves break, and the clouds and sails will be hung directly to help the sea
China’s textile industry is now in a difficult transformation process. The upstream high-end industries need to compete directly with Europe, the United States, Japan and South Korea, and the downstream low-end industries in Southeast Asia are also catching up. Coupled with the bad international economic situation, many textile companies are now having a hard time. It’s not easy.
But frustration is also temporary. Compared with Europe, the United States, Japan and South Korea, the scale advantage has led to obvious cost-effective advantages of China’s textiles; compared with Southeast Asian countries, the complete infrastructure built over decades has also made the quality of China’s textiles more stable. Business is less risky.
Unlike Western maritime civilizations that compete for existing markets, Eastern continental civilizations do not pay attention to plunder. Therefore, in recent years, they have also carried out strategies such as RCEP and One Belt, One Road to help other backward countries and regions develop. , and ultimately achieve win-win cooperation.
In 2023, driven by these strategies, although the international economic situation is still bad and the traditional European and American markets have shrunk significantly, trade exports to countries along the Belt and Road and RCEP But very gratifying.
Although the competition at this stage is fierce, from another perspective, it is also a selection process. Those who can survive such fierce competition to the end will surely shine in the future global competition.
The journey is difficult, the journey is difficult,
There are many different roads, where are you now?
There will be times when there are strong winds and waves,
Directly hang the cloud sails to help the sea!
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