The popularity of four-sided elastic has been relatively average this year. This type of product that was popular in previous years is no longer popular, and textile bosses are also very distressed.
“In the past, even in the off-season, there would be orders for four-way elastic, but this year it really doesn’t work. There are some orders for other conventional fabrics, but the popularity of four-way elastic has not increased.” said a textile boss.
Four-sided elastic was once an “evergreen tree” among the best-selling varieties in the textile market, and its volume in the local market is still relatively large. As early as two years ago, when the market was in a slump due to the epidemic, the popularity of four-sided bombs still existed, but now it has fallen from the altar.
Adapt to the market instead of becoming “cannon fodder”
“There is now an icy four-way elastic that adds cool raw materials to the four-way elastic of ordinary trousers and is selling very well. The minimum order for raw materials is 100,000 meters, and the sales volume is still good.” A textile boss said.
This type of four-way elastic is usually used in the production of trousers. Unlike tops, bottoms can be made in a variety of ways. Usually, the fabric selection for bottoms is relatively simple, so the demand for four-way elastic is very high. Unlike other fabrics, which have great limitations, This is also why this piece of fabric sells so well even when everyone is doing poorly.
The fabrics were originally in demand, but now cool materials have been added to make them more suitable for summer wear. The relatively novel fabrics and the adaptability to market demand have naturally increased sales. It is not surprising that they are hot sellers even in the off-season.
However, with the improvement of technology and the shortcomings of four-sided elastic, there will naturally be fabrics to replace it. Of course, it is also at this time that the four-sided bomb that is about to hit the bottom must be pulled to bring it back to the top.
Don’t be afraid of innovation and let nature take its course even in the off-season
During the off-season, the decline of conventional fabrics has caused many textile bosses to lose the motivation to produce. Occasionally, there may be one or two niche fabrics that are not popular. The popularity comes and goes quickly. Of course, the market needs to be updated. Generation replacement must be solved at the source, starting with the product, rather than stagnating.
“The popularity of conventional fabrics this year is really not good. Even if there are some orders, the profit of many of them is very low, and you can’t make any money at all. However, there are also fabrics with machine profits of several hundred, but they are relatively niche. There is definitely no market demand. Not much, they all disappear after a gust of wind passes by.” said the textile boss.
In the past off-season, textile bosses would not stop the machines even if there were no orders. Now there has been great improvement in this regard. According to the operating rate of sample companies monitored by Silkdu.com, the current operating rate of looms is 69.3%, which is down from last week. Textile bosses would rather reduce production than allow additional inventory to be generated.
Of course, some people who have the conditions and technology can transform but do not. On the one hand, new fabric varieties require new customers, which is difficult to achieve in the market this year when customers and orders are in short supply; on the other hand, new fabric varieties require new customers. Products often require new raw materials, production processes, and even technical talents, which cannot be achieved in the short term. Once the time is delayed and the opportunity is missed, new fabric inventory may occur.
In comparison, it seems that only by following the steps and following the rules can we get through the off-season smoothly. The vast majority of small and medium-sized enterprises in the market do have the same idea. Innovation is not easy, but inventory is even more fatal.
In the off-season, the difficulty is not for individuals, but for the market.
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