Question: “How much time is left until the end of 2023?”
Answer: “4 months!”
In the remaining period, textile companies will usher in the traditional peak season of “Golden Nine and Silver Ten”. As for how popular the market will be, it depends on how the company plans its layout.
During market research, the editor came across such a textile company. For this company, the arrival of the off-season does not mean recuperation, but rather preparation for growth.
Continuous innovation, fabrics can even sell for 100 yuan/meter
This is a textile company that specializes in imitation silk. For such companies, due to seasonal factors and other factors, it will be difficult for them to become their home base in the second half of the year.
From the perspective of orders, in the first half of the year, when the looms were fully operational, orders were often too late to be filled; since July, although it is not that exaggerated, at least the order performance is stable, and the current orders can maintain at least one moon.
The order maintenance situation is a direct reflection of the company’s hard power. At this stage, it is not easy for textile companies to have such order performance.
According to reports, due to the long-term promotion of all-round product innovation, there are few substitutes on the market, and the competitiveness is naturally not comparable to that of mainland products. Recently, three fabrics from this textile company won gold medals in the new fabric design competition. These three fabrics each used different hot stamping and silvering techniques, and the finished products have unique patterns and pleats. After the fabric is finished, even the ordinary base fabric can take on a new look.
With the continuous innovation of products, this textile company has transformed into the mid-to-high-end fabric track. Differentiated products not only enhance the company’s popularity, but also bring good profits. The textile company revealed that although the order volume is generally small now, the overall unit price is acceptable. In terms of profits, foreign trade orders will perform better than domestic sales orders. Our most expensive fabric can sell for 100 yuan per meter, but there are very few orders for this fabric, so it is a “fun” product.
Orders are fleeting, and every quote is a game
Although the order performance is acceptable, this textile company will also have some troubles.
I don’t know since when, the involution of the textile industry has intensified. Affected by this, fabric prices have become more stable, and even occasionally have a downward trend. Especially when there are insufficient orders or difficulty in cash flow, textile companies have to exchange orders at low prices.
In such a general environment, fabric manufacturers and customers in the negotiation stage are inevitably bound to have a price game.
The textile company lamented that whether it can reach an order with a customer now depends not only on the proofing effect, but also on the final quotation. Under normal circumstances, when negotiating prices, large customers will not push too much and usually only give 1-2 opportunities to quote. If you are not satisfied with the quotation given, the basic order will be ruined.
The advent of the information age has made the textile market gradually more transparent, and customers have become more and more sophisticated. For the same quality, whoever has a lower price will have an easier time getting orders. Especially for orders that focus on volume, the phenomenon of price comparison and price reduction is more common.
The above-mentioned textile company said helplessly, “About last year, a fabric customer asked us to quote prices at the same time as another company, but after the price was quoted, there was no movement. Subsequently, we learned that the other company quoted us a few cents lower than ours, and the customer directly We placed an order for more than 300,000 meters with them.”
It’s a pity to miss out on an order of this size due to a price difference of just a few cents!
In order to achieve healthy development, this textile company has made many changes. For example, use the customer screening system to avoid old customers, use the retail model to expand the customer base, etc. Sluggish market conditions may be unavoidable. How to better cope with the off-season and prepare for the upcoming peak season? I hope this textile company’s approach can bring you some inspiration.
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