After entering the traditional peak season in September, the market as a whole has finally shown some improvement. There are more trucks loading fabrics on the road, and the delivery dates of dyeing plants have also become longer. However, when I asked about specific textile companies, I found that there were no That’s not entirely the case. The polarization is very serious, and there is a strong preference for market products.
“Preference” for market products
Many textile people have reported that since September, there have not been many orders for goods in the market, but more market goods, especially the Wuhan market, which has been receiving goods recently.
Why do today’s customers prefer market products more?
Compared with market goods and order goods, the most intuitive difference is the price. As market goods, which are famous for their cheapness, they have always been the representative of cost-effectiveness. In recent years, more and more heads of textile companies have said that today’s customers are increasingly pursuing cost-effectiveness, both in domestic and foreign trade.
What’s more, the quality of products on the market has also improved. In the past, in order to achieve low prices for market products, merchants would inevitably fiddle with the quality, some stealing the weight, and some shrinking the size. But as long as the price was low, there was no need to worry about selling the goods.
But the situation is different now. The textile market has become a pure buyer’s market, which is very involution. Many weaving companies are increasingly dumping goods in order to control inventory. The price of these cloths is cheap, but the quality is not. It’s definitely bad, but because the purchase cost is low, the selling price can be very low.
“If you don’t do it, others will do it”
Whether you are making high-end goods or low-end goods, except for a few independent businesses, it has become a consensus in the industry that customers keep prices down. The editor has heard some textile companies that make high-quality fabrics also complain that many well-known overseas brands have never lowered their prices in the past, but they have also begun to lower their prices in the past two years.
On the one hand, these brands have been having a hard time in the past two years and need to reduce costs; on the other hand, today’s textile companies are becoming more and more sophisticated, and their technical level is improving rapidly. Some high-quality fabrics used to be like this If a few textile companies can do it, the profits will naturally be considerable, but now they are also encountering the dilemma of “if you don’t do it, others will do it”.
They may have stronger bargaining power than ordinary textile companies because of their stable and good quality, but in order not to be eliminated by latecomers, they cannot relax for a moment in either R&D or market development, and their days are obviously not as easy as in the past.
Past order goods, current market goods
At this stage, making high-end products has become the consensus of many textile companies. Those who used to be market products are also sharpening their heads to develop new products and strive to go in the high-end direction. There’s nothing you can do about it, you really can’t make much money doing conventional products now. If you used to earn 100 by doing high-end products and 30 by doing regular products, now you earn 70 by doing high-end products. , you can only earn 10 for regular varieties. To make such a small amount of money, you have to take a lot of risks. Moreover, as the market becomes increasingly involution, many textile companies have been unable to hold on and have slowly withdrawn from the industry.
Therefore, we can see that even in the off-season these two years, the demand for proofing by textile companies has not decreased. When dyeing factories have little work, proofing orders are still indispensable. Therefore, whether active or forced, the overall technical strength of textile companies in the market is improving rapidly every year.
As the most common fabric product, the quality of market goods follows the average level of textile companies in the market. After successive rounds of elimination, market goods can now satisfy most consumers’ daily clothing. Needed. For example, stretch fabrics were considered high-end a few years ago, but now most textile companies can make them.
Only the king of scrolls can be high-end
The high-end market is only so big, and there are only so many consumers who can afford products at this price. Let’s assume that it occupies 10% of the market.
If we use exams as a metaphor for the textile market, it does not mean that you have to get a certain score to be considered high-end, but you have to be in the top 10% of the entire industry. A few years ago, the competition was not so fierce. Maybe a test score of 80 would be considered high-end and command a high premium. Nowadays, the involution is getting more and more serious. Everyone is taking extra tutoring classes and finding teachers to start small projects, and their abilities are becoming stronger and stronger. Some textile companies can finally achieve 80 Score, sorry, in the current market 80 maybe half of the companies in the market can achieve it, but high-end admissions are still 10% , but the score line has become 90 points. Therefore, only the real “Volume King” can always be high-end.
Of course, if you want more companies to develop better, there are ways. The first way is to “expand recruitment.” When it comes to the textile market, it is to open up new high-end markets. Here, one is to open up overseas markets. , the other is to increase national income and improve residents’ consumption power, but this is all a waste of time and will take a long time to achieve.
For textile enterprises, all they can do is to continue to “roll”, develop and improve roll quality, and not to fall behind, so as to retain the opportunity to enter the “high-end” market in the future.
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