On September 25, the existing first-home loan interest rates were officially adjusted. Home buyers said that after the interest rate adjustment, they can save hundreds of yuan per month, and some can even reach thousands of yuan.
The bank’s adjustment of existing mortgage interest rates is inextricably linked to the textile industry, whether it is the antecedents or consequences. Understanding what lies behind it may be helpful for textile companies to judge the market in the future. .
Behind the decline in existing mortgage interest rates
1After entering2023, in order to maintain the normal development of the real estate industry and promote economic vitality, the country has not only introduced a number of policies in succession, They also cut interest rates continuously. But the interest rate cut will not only reduce the mortgage interest rate, but also reduce the loan interest and deposit interest.
2 Another background for lowering existing mortgage interest rates is that the leverage ratio of Chinese people is too high, and a large number of residents are burdened with heavy loan pressure, which greatly inhibits their consumption potential.
3. After many rounds of interest rate cuts, the difference between the existing mortgage interest rate and the existing mortgage interest rate is too large. It is not a problem of scarcity but of inequality. People’s minds are easily unbalanced, and many people choose to repay their loans in advance. , also affecting the bank’s own profits.
After the existing housing loans are reduced, two things will naturally happen. First, for the textile companies with loans, it is equivalent to a disguised reduction in operating costs; second, the residents’ spending power has increased, and consumer goods such as food, clothing, housing and transportation have increased. consumption power is enhanced.
Trends of polarization
On the one hand, the rise of Pinduoduo and Douyin live streaming has made everyone realize how strong people’s demand for low-priced goods is. This year, whether it is the domestic trade market or the foreign trade market, price is one of the things that customers pay most attention to when ordering. Especially as consumption in developed countries in Europe and the United States shrinks, and emerging markets in some developing countries begin to rise, cost-effectiveness becomes more important than ever when doing business with them.
But on the other hand, my country’s high-end clothing consumer market is also growing rapidly, and most of the people who were able to “get on the bus” in the past few years have stable incomes and are customers or potential customers of high-end clothing. , reducing their burden will further accelerate the expansion of the domestic high-end clothing consumer market.
Either cost or R&D
Therefore, the future textile market will easily be divided into two fields. One field is the type of small profits but quick turnover. According to the law of industrial development, the larger the volume, the lower the marginal cost, because at this stage, loan interest rates are increasing. Low, the larger the company’s own size, the greater the advantage when producing such products. And due to the low interest rate, gray cloth inventory is regarded as an asset in a certain sense. The holding cost of inventory is getting lower and lower. If you produce conventional products, you will not lose too much if you sell the goods, and the capital chain is not easy to break. Inventory The actual pressure caused is much less. If there are too many such companies, the market profits will be very low, and the living space of smaller companies will be greatly squeezed. However, large companies often do not rely on dead profits to make money, but rely on intermediate links and channels.
To get rid of this involution, a better way is to enter the high-end market, but here comes the problem. Everyone knows that the high-end market is highly profitable, and if they can make money, they will crowd into this track, but the high-end market Even though the market is developing, the overall scale is still limited, and the number of people who can afford enough money to consume is there. In the original market, a product with 90 points could be considered high-end and sold at a high price, but now it may become 95 points . But it’s a good thing for consumers. They can buy products worth 90 cents at a more affordable price.
Overall, the reduction in existing mortgage interest rates will release a wave of long-term consumption power and accelerate the expansion of the high-end clothing consumer market. However, cost-effective products still dominate the mainstream of consumption.In the future, the situation of two-level differentiation in the textile market will become more and more serious.
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