How difficult is this year? The latest data from the General Administration of Customs shows that in November 2023, my country’s textile and clothing exports totaled US$23.665 billion, a year-on-year decrease of 2.96%. It has been declining for the seventh consecutive month, but the decline was narrower than the previous month. An increase of 3.05%, turning from negative to positive.
Among them, textile exports were US$11.12 billion, down 1.3% year-on-year, and up 3.8% month-on-month; clothing exports were US$12.55 billion, down 4.4% year-on-year, and up 2.4% month-on-month.
Foreign trade is also rolling in
In recent years, no matter what industry, involution has become a trend, and the textile industry cannot be immune. Price wars have started in various fields. Compared with domestic trade, the biggest advantage of foreign trade in the past was that profits were higher. But now European and American orders have not only decreased in quantity, but also in terms of profits. also dropped. A boss who specializes in foreign trade said: “Nowadays, brand customers have high demands and the prices are even lower. But high quality means that our costs are also high. Once the price is lowered, the profits will be even lower.”
The downgrading of global consumption is a big phenomenon, and even brand customers cannot escape it. In order to attract people to consume more, we can see that more and more clothing companies are developing more special clothing. Recently, the editor is on Douyin I saw a clothing store vigorously promoting its color-changing down jacket. The realization of these functions depends on fabrics from the textile market, but you can also see that such a functional garment increases the difficulty of fabrics and at the same time increases the price. It is also very limited, so it is also critical for clothing companies to control costs.
Clothing orders are placed dispersedly
In addition to its entertainment function, the short video platform has also slowly changed people’s consumption habits with the rise of e-commerce, especially in the clothing industry. The live broadcast room can present the final effect of clothes to people more intuitively. E-commerce is in While changing people’s consumption habits, it has also changed the ordering habits of clothing companies. This way of selling clothing can completely use the textile market as their raw material warehouse.
Specifically, the orders placed by clothing companies are now more scattered. They originally needed to stock up an order of 1 million meters, but now they are divided into several parts and released slowly. What are the benefits to clothing companies? The first is that there is less inventory. Now, you can buy as many raw materials as you want to sell the clothes. Secondly, clothing companies have more choices. The biggest advantage of selling clothes through e-commerce is that after they are sold, the fabrics of the clothes will look similar. , you can choose whoever has the lowest price.
seize the initiative
Textile companies are under attack from both sides. Upstream raw material companies adjust their prices more in line with cost fluctuations, and terminal clothing companies themselves have to control costs. Under such circumstances, the key issue for textile companies is to seize the initiative, and many Enterprises have already begun to do such things. One boss said: “We are doing research and development now. We have to put our products in front of end customers. We will provide new fabrics to end customers, instead of just sitting here and waiting.” Place an order.”
Another boss also said: “What we want to do is to become a partner with the brand and become the brand’s designated fabric supplier, so that we can place orders for clothing factories and have a certain say.” It can be seen that in the industry Everyone is making their own efforts, and only by taking the initiative can we obtain more profits in the low-profit era.
In the coming period, due to the huge inventory and huge production capacity, even if demand comes, it will generally only create a little ripple, and it will be difficult to generate large-scale market trends in the entire market. Therefore, only by having the right to speak can we get greater benefits. results.
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