How to transform traditional commerce? E-commerce explores new ways
In early winter, transactions in the first floor hall of Guanghe County E-Commerce Center are booming. Various wool coats, knee pads, shoulder pads, vests, church clothes, etc. were placed in the huge hall. Some were being packed into packing boxes, and some had already been affixed with express delivery orders and were loaded into the logistics truck parked at the door. That day Shipped to Lanzhou and then shipped to all parts of the country. “Last year, online sales reached 47.6 million yuan, and it is estimated that there will be a significant increase this year.” The person in charge of the center said.
In recent years, Guanghe County has focused on cultivating the three characteristic industries of leather, wool spinning, and commerce, guiding and encouraging enterprises to fully rely on e-commerce platforms to increase online and offline sales, driving local ethnic costumes, ethnic supplies, Specialty products such as halal food and ethnic handicrafts are sold at home and abroad to help local people increase production and income. According to Wang Bin, deputy head of Guanghe County, the county’s online e-commerce sales have reached 48 million yuan so far this year, and online sales of products during the “Double Eleven” period alone reached 8.28 million yuan.
Traditional trading counties use e-commerce to achieve transformation and increase efficiency. Through the development of rural e-commerce, they promote employment, increase income, and help poor people get rid of poverty and become rich. Guanghe County’s useful research on the development of e-commerce has given us a lot of inspiration.
How to transform traditional commerce? E-commerce explores new ways
As the east gate of Linxia Prefecture, Guanghe County is an important station on the southern route of the ancient Silk Road. Since ancient times, commerce has been active and merchants have gathered. Especially since the reform and opening up, the ethnic minority people here have carried forward their traditional advantages of being good at doing business, traveling all over the country and doing business all over the world. The private economy has risen rapidly. Trade markets are dotted here, and it has become one of the important fur and tea distribution centers in Gansu and even the west. At present, there are more than 1,300 private enterprises in the county mainly engaged in leather and wool spinning, employing more than 20,000 people. The annual wool throughput reaches 60,000 tons, the trading volume of cattle and sheep skins reaches more than 5 million pieces, and the sales volume is nearly 500 million yuan.
In recent years, with the development of Internet information technology, e-commerce, which focuses on online promotion, ordering, and sales, has been changing with each passing day, posing new challenges to the traditional commercial circulation industry. For Guanghe people who are good at business and have a sharp mind, the development of e-commerce is both a challenge and an opportunity. With their intelligence and wisdom, they changed their concepts, followed the trend, fully relied on the Internet e-commerce platform, fully integrated the traditional trade circulation industry and modern e-commerce, promoted each other, integrated development, and promoted the transformation and development of the traditional trade circulation industry.
In order to support the development of e-commerce, Guanghe County relies on its advantages in the leather and wool textile industries, focuses on market operations, and explores new ways to develop e-commerce. An investment of 11 million yuan was made to build the county e-commerce service center, encouraging and guiding qualified private enterprises and individual households to open online stores. At present, 22 e-commerce companies related to leather clothing, ethnic products, and halal food, such as Xiyu Industry and Trading and Zhengqing Trading, have settled in the e-commerce service center, becoming the “leader” driving the development of e-commerce in the county.
Nowadays, on both sides of the Guangtong River and Tao River, more and more traditional enterprises have begun to use “Internet thinking” to guide production and sales, realizing the integration of “store merchants” and “e-commerce”. Forming a one-stop e-commerce service system including electronic payment, logistics and distribution, mobile commerce, agricultural products (000061, stock bar) trading, and talent training. At present, 6 leather companies in the county have signed supply agreements with more than 250 online stores, with annual sales reaching more than 50 million yuan.
How can poor households increase their income? E-commerce builds a new platform
Although it is winter leisure, Ma Yufang, a villager in Dazhuang Village, Zhuanghuji Town, Guanghe County, has no leisure time. She goes to work in a workwear finishing factory in the village on time every day, earning more than 2,000 yuan a month. “Working at home, you can earn money and take care of your family. It’s great!” Ma Yufang said happily.
Dazhuang Village is one of the poor villages in the remote mountainous areas of Guanghe County. The transportation here is inconvenient, the people’s lives are difficult, and poverty alleviation is very difficult. Provincial, state, and county poverty alleviation departments implemented precise policies and tentatively introduced e-commerce to this village.
The place where Ma Yufang works is the agency where the county government supports and guides Gansu Musen Fur Clothing Co., Ltd. to build a website in Dazhuang Village. The purpose is to rely on leading e-commerce companies in the form of “company + farmers” Drive poor people to increase their income and become rich.
When entering Dazhuang Village, what is eye-catching are the eye-catching characters of “E-commerce Poverty Alleviation Demonstration Site” located in the center of the new countryside. In the two newly built production workshops at the demonstration site, more than 20 women are busy operating sewing machines to produce shoulder pads, knee pads, waist pads, vests, leather pants, etc. An employee was counting everyone’s monthly income. The reporter saw that most people’s monthly income exceeded 1,500 yuan, and Ma Yufang’s monthly income was the highest, reaching 3,500 yuan. “There is a lot of work this month and I work a lot of overtime, so I earn a lot of money.point. “Ma Yufang said with a smile.
Now, in Dazhuang Village, a sorting point, women from 31 poor families have participated in product sorting through training, and surrounding farmers have been led to carry out manual sorting at home. In addition, through active guidance, Xuenu Company was successfully introduced to build an e-commerce poverty alleviation demonstration site in Lanshuihe Village, Zhuanghuji Town, equipped with more than 30 sorting machines, and more than 40 women from poor households sorted and produced to earn wages.
“Only what belongs to the nation is the best.” The advantageous industries of Guanghe County have become the advantageous products of e-commerce, setting up a platform for e-commerce to promote targeted poverty alleviation. “Our products are sold all over the country through the Internet, and the supply exceeds demand. Especially in rural areas, the development of agency processing has solved the problem of employment for local poor households on the one hand, and also alleviated the problem of corporate staff shortages on the other. It is mutually beneficial and has great potential for development. .” said the person in charge of the e-commerce poverty alleviation demonstration site in Dazhuang Village.
How can rural youth find employment? E-commerce training expands new channels
In the vast rural areas of our province, what is needed to develop e-commerce is talents, especially professionals who understand operations, management, and marketing.
In order to support the accelerated development of e-commerce, Guanghe County has formulated an e-commerce talent training plan, integrated existing resources, and actively explored the establishment of a joint venture between the government, e-commerce associations, higher vocational colleges and e-commerce enterprises. As the main body of the e-commerce talent training system, we carry out multi-type and multi-level training activities for e-commerce elites, Taobao store owners, college student village officials, and “second-generation students”.
In November this year, the relevant departments of Guanghe County organized 174 unemployed college and undergraduate graduates to go to Yiwu, Zhejiang twice for training and field trips to learn and master the basic knowledge of e-commerce and enhance their e-commerce skills. Useful skills for business. At the same time, it is connected with the e-commerce laboratory of Lanzhou University of Finance and Economics to provide e-commerce knowledge training to e-commerce center staff, college student village officials and business leaders.
“Through the ‘going out’ training, some trainees have found employment locally, some have returned to their hometowns to join local companies and become the backbone of online marketing, and some have made progress in setting up their own online stores.” County Commerce Bureau The person in charge, Ma Junxiang, told reporters.
According to reports, Guanghe County Zhengqing Trading Company was initially led by a college student to engage in e-commerce with unemployed college graduates and “second-generation students”. Now it has developed into a company with annual sales of 11 million yuan. E-commerce companies can be regarded as models of innovation and entrepreneurship among college students. Driven by demonstrations, more than 20 college students and “secondary students” in the county have joined the ranks of e-commerce and opened one independent online store after another.
At the same time, the county has also increased the training of rural poor labor force and gradually implemented rural e-commerce poverty alleviation promotion. Actively guide e-commerce companies such as Xiyu Industry and Trade and Gansu Musen as leaders to focus on e-commerce skills training for more than 400 relocated farmers in Kangjia Village and 20 targeted poverty alleviation villages. Lanshuihe Village has set up an e-commerce poverty alleviation demonstration site to train local women from poor households to organize and produce work clothes.
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