What new developments will the clothing industry usher in in the mobile Internet era?
China’s workwear industry has four major characteristics: large scale, large output, low level, and poor structure. Low level refers to the low level of our workwear design. This is also the reason why my country’s workwear industry mostly arranges high-end brand-name workwear for others, and it is difficult for its own products to become famous. China is the largest consumer and producer of workwear in the world, but the overall development of China’s workwear industry is very uneven. In the era of mobile Internet, what new developments will the workwear industry usher in?
Deintermediation and personalized customization
From large brands to niche clothing, personalized customization is becoming more and more common. Many previously basic work clothes, fashionable clothes and even suits have begun to be customized. For example, in the suit industry in Wenzhou, many companies have thousands of business personnel across the country. In the past, they relied on specialty stores for sales, but now more of them have station sales branches, and sales directly face the terminal. From traditional store sales to current terminal sales, it is a reflection of the changes in the workwear industry. In the future, with the advancement of Internet technology, online sales can be gradually promoted in an all-round way.
Industrialized transfer of production capacity
China’s cotton and demographic dividends are no longer there, cotton prices are severely inverted, and the country currently does not provide quotas in this area, which also explains why most of China’s workwear companies have struggled in recent years. High cotton prices and high labor costs have caused some companies that rely on foreign exports to basically lose their advantage compared with the international market. They have chosen to switch to domestic sales or move their production areas to Southeast Asian countries with relatively high demographic dividends. In a sense, the structure of workwear companies will be divided into two categories in the future: one is to win by “volume”, which is basic workwear, which is large in volume but fast consumption; the other is personalization Precision production of fashion, personalized manufacturing, high added value.
Administrative procurement needs are relatively more strictly controlled
China’s demand for basic work attire is particularly large, especially professional attire. However, the supply channels for professional attire are very limited, prices are becoming more and more transparent, and the trend of resource allocation is becoming more and more prominent. The Chinese government’s Customization of professional attire is also moving towards culture.
Oriented by user needs, new business formats under the mobile Internet
Whether it is the workwear industry or any other industry, the ultimate goal is to better solve customer needs and satisfy customers no matter when and where. In the future, the workwear industry may tend to integrate with mobile Internet, technology, and big data. Internet e-commerce has gradually changed consumers’ consumption habits, and the consumption of work wear has also moved from offline to online, followed by the closure of a large number of physical work wear stores.
The new trend of the workwear industry in the future will continue to upgrade based on the Internet. Nowadays, a popular technology and trend in the workwear industry is called “3D fitting”. In the future, perhaps all workwear stores will not have ready-to-wear displays, but will only have 3D fitting mirrors that simulate the dressing effect in 3D based on sensor data. Then gradually through the grafting of mobile Internet platforms, in the future people may only need to sit at home and use VR and AR to realize the need to try on and buy clothes, becoming more and more “disintermediate” and reducing the time cost in consumption.
By grafting the system with big data, after the data is collected, it is uploaded to the terminal. As long as the data is analyzed, personalized customization can be truly realized. The homogeneity in the future workwear industry will be fundamentally achieved. solve. In the future, the workwear industry will become more and more branched out. A company will either only make basic workwear or only fashion clothes, but not a variety of workwear at the same time. Any work attire will be customized in the future. After such consumption habits are formed, intermediate links such as stores, dealers, and wholesalers will disappear. In the end, there will only be two links, the needs of front-end customers and the back-end work attire. The enterprise’s factory, and the Internet platform realizes the grafting in the middle. Simplification of the entire process is a new trend in the workwear industry in the future.
The principle of demand drives industrial change
<p class��Red Collar Group, a traditional industry company, goes directly to customers' door-to-door tailor-made products, conducts flexible customization, and directly connects with consumer terminals to provide them with personalized services. "Clothing + Internet" adds efficiency and data. It has transcended the "clothing" itself and provides scientific advice to customer solutions under "clothing + data"; "Clothing + Supply Chain Finance" adds Optimization and adjustment of the industrial chain in the workwear supply chain; an Internet e-commerce cross-border platform based on resource misallocation, initially selling workwear. The climate difference between the northern and southern hemispheres inherently creates a gap in data resources. Internet + is used to optimize inventory, and through Integrate and reconstruct resources to expand sales scope.
Many “clothes +” are filled with various trend concepts, but in the end they all highlight and improve our life value and satisfy the sense of respect and participation. , the need for satisfaction and beauty. It can be seen that “Yi” is a particularly clear and comprehensive platform for explaining Maslow’s need principles. “Clothes” are ever-changing, but they are still closely related to people’s needs.
Finally, I would like to use 9 words to summarize the changes in the workwear industry:
1) Deintermediation of the industrial chain. The era of C2F is not far away.
2) Personalization. Personalized service model is an increasingly obvious social trend today. Traditional workwear production will face the challenge of transforming from a hard production model to a flexible production model.
3) Mass customization. Providing customers with flexible and customized services based on data-based resources will become more and more common.
4) Community tribalization. People with similar interests use “clothes” as their common identity, and this appeal will become more prominent.
5) Production capacity transfer. Especially in China, our production capacity is undergoing a transfer from east to west, from south to north, and even tilting overseas.
6) The technologicalization of the workwear industry. The combination of the workwear industry with smart hardware, the Internet, new materials, and even new energy are getting closer, and the technological content is getting higher and higher.
7) The diversity and niche of fashion trends. The trend of workwear is becoming more and more diverse and niche, and the hot spots of fashion trends are changing faster and faster.
8) Zero-distance production lines. With the advancement of 3D and 4D printers, general customers are getting closer and closer to the production terminal.
9) Be creative. People’s imagination of work clothes is becoming more and more prominent.
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