“Technology, fashion, green, high-end” Hongyue Textile has entered the sound development track of school uniforms and jacket fabrics

In recent years, as people pay more and more attention to health, outdoor activities have emerged, which has largely driven the development of school uniforms and jacket fabrics. Shaoxing Hongyue Textile Co., Ltd. aims at outdoor activities Using the development space of textiles, we insist on the research and development and production of functional woven school uniforms and jacket fabrics, and insist on providing customers with high-quality fabric products.

“This year, Hongyue Textile will focus on continuous upgrades and breakthroughs in fabric functionality.” According to Xue Liang, the person in charge of Hongyue Textile, the general demand for fabrics for general school uniforms and jackets is breathable, moisture-permeable, and windproof. , waterproof, etc., but these demands are contradictory to a certain extent. On the one hand, water must not penetrate the fabric and penetrate into the inside of the fabric. On the other hand, the sweat vapor emitted by the human body must be able to diffuse to the outside world, and the fabric should be kept relatively stable. It has good waterproof and windproof properties, but also has breathable and moisture-permeable functions. These functions require continuous improvement and improvement. At present, some fabrics independently developed by Hongyue Textile have water pressures up to 4000-5000mm, and light and color fastness are above level 4, reaching or even exceeding the standards of general market demand.

Good wine also needs to be promoted and exposed, and good products also need to be promoted and exposed. “The overall market situation after the start of this year is still good.” When I met Xue Liang, he was sorting out the color cards of new fabrics and preparing to send them to customers in Jiangsu, Guangdong, Shandong, Xinjiang and other places. “Due to the characteristics of jackets and school uniform fabrics, the best-selling season is mainly concentrated in the second half of the year, which is the promotion period for new products.” Xue Liang said. It is understood that as a segmented and professional field of clothing, the market for school uniforms and jackets has huge growth potential, but competition is also fierce. How can you stand out in such a big environment? Hongyue Textile made arrangements in advance and registered the “Niuban” functional school uniform brand trademark first, laying a foundation for branding. At the same time, it carried out multi-dimensional promotion in the form of exhibitions + new media on marketing channels. Xue Liang told reporters that Hongyue Textile has made exhibition arrangements for the first half of the year and will participate in a series of professional industry exhibitions such as China (Shishi) Campus Clothing International Expo and 2023 China International Textile Fabrics and Accessories Expo. At the same time, it has opened Douyin and WeChat video accounts to promote the brand through short videos. It is planning to build a media matrix through professional media platforms and open a new online marketing ecosystem.

As a member of China School Uniform Industry Alliance, Hongyue Textile has high-quality raw material manufacturers and suppliers, ensuring fabric quality directly from the source. In addition, it has established partnerships with large domestic and foreign trend institutions, textile schools and testing institutions, etc. Maintain close cooperation and carry out R&D and innovation in weaving, dyeing and finishing processes to make products more waterproof and windproof, wear-resistant, moisture-permeable, comfortable and breathable. Xue Liang said, “Our R&D and production ends are already very mature. The next thing to do is to continue to expand channels and increase brand awareness.” We strive to make progress while maintaining stability and pioneering and innovating. “We have made great innovations and extensions in the functionality of our products this year.In addition to the basic functions of �, windproof and wear-resistant, functional fabrics such as degradable, heat-generating, and insect-proof have also been developed. Among them, polar fleece products with infrared heating functions have been favored once they were introduced to the market. “In Xue Liang’s plan, Hongyue Textile will continue to build high-tech functional school uniforms and jacket brands around the corporate development goals of “Technology, Fashion, Green, and High-end” to provide customers with fashionable and healthy products. , products that are closer to market demand.

AAA

Disclaimer:

Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.