Nature creates possibilities | Spark “chases the light” and co-orders the “ecological” future of the industry
On March 26, on the occasion of the 2023 Autumn and Winter Shanghai Fashion Week, the SORONA®x ISPO Innovation space is launched. The theme activity “Going Out”, created by SORONA® in conjunction with the world’s important multi-category sports platform ISPO, and the professional fabric brand HAOLISHI, has ushered in a new round after three times of polishing experience and collision of ideas. The transformation, with the dual upgraded image of “salon + exhibition”, starts anew. NA bio-based materials
Dai Jiayi, the community manager of the ISPO project team, Li Kejie, the marketing manager of Shanghai Huafeng Ruixun Biomaterials Co., Ltd., and Sun Lei, the marketing director of Wanzi Technology Co., Ltd., are the three core figures of “Qulang”, together with the designer of the functional fashion brand TRICKCOO, The host, Huang Junxun Hugo, jointly discussed the three advanced directions of “IP deepening”, “image upgrading” and “ecological construction” of “Going to Waves” around the urban outdoor scene. Through the MODE exhibition, “INTO THE WILD” “SORONA®×HAOLISHI exhibition space with the theme of Fit.
IP deepening Working hand in hand to go to “Go to Lang 2.0”
From the ignorant start of the first season, with the gradual deepening of the communication topic and the increase in the role of the participating people, [Going to the Waves] has long been more than just the theme of one or a series of activities, but has been given a deeper meaning with the concept of “IP” Lots of possibilities and growth. If we put a footnote on this “IP”, it must be sustainable, beautiful, and based on the desire for urban outdoor scenes.
Tracing back to the source, [Going to the Waves] was born out of Li Kejie, the marketing manager of Shanghai Huafeng Ruixun Biomaterials Co., Ltd., who was eager to escape from the confinement and “go to the waves” after being locked down at home due to the epidemic. When this original intention was combined with SORONA® bio-based raw materials After combination, the keyword “sustainable” is placed at the core. “Whether it is the reason for the birth of SORONA® or the natural attributes of urban outdoor scenes, sustainability is a key point that cannot be ignored. The creation of this IP must start from a sustainable perspective and explore the city In the outdoor scene, functionality, fashionable beauty and sustainability are possible. This is the reason why [Qulang] and the MODE exhibition of Shanghai Fashion Week are connected today.”
The core raw materials of SORONA® bio-based raw materials used in the fabrics in this show series come from plant resources that can be grown repeatedly every year. Compared with nylon 6, the production process reduces the consumption of petroleum resources by 37%. , saving 30% of energy use and reducing greenhouse gas emissions by 50%, thereby helping the industry reduce its dependence on petroleum-based products!
Talking about how to make good IP, Sun Lei, marketing director of Wanzi Technology Co., Ltd. said: “Although the creation of IP sounds difficult, when you seize the opportunity to create IP, it actually means to make this story or concept known to more people. After knowing and loving the original logic of creating value, you will find that there are sufficient conditions to deepen the creation of [Qulang] IP. First of all, many consumers can accept the concept or lifestyle of Qulang, and have already It has become a new way of life; secondly, corporate brands including us also have the need to actively participate in and promote the growth of [Qulang] IP, expand the outdoor sector, and improve business. Although the original intention does not sound so noble, when a group of us Collaborate to do this together and continue to deepen the concept of “removal of waves” IP Shihourosoft YaHei”; font-size: 14px; text-indent: 0em;”>
Sun Lei, Marketing Director of Wanzi Technology Co., Ltd., also said: “The first three events have fully expressed the possibilities of HAOLISHI and SORONA®. Entering Delang 2.0, we want to use a more open attitude to invite Suitable partners from all aspects of the industry chain will join to create and guide an environmentally friendly and sustainable lifestyle through more ambitious and systematic co-creation and win-win results. In the future, we will also explore more cooperation with ISPO and Shanghai Fashion Week MODE Exhibition model to express the fashion, fun and sustainability of ecological linkage.”
The designer and manager of the functional fashion brand TRICKCOO Huang Junxun Hugo, who made a strong appearance with the SORONA®x TRICKCOO “ZONED OUT Daydreamer” show at the main venue of Shanghai Fashion Week Xintiandi the day before, made a strong appearance. In addition to In addition to introducing the outstanding performance of SORONA® materials in the grand show works in terms of functional test indicators, skin-friendliness, dyeing, etc., it also gave the Some pertinent suggestions from latecomers: “Just like me seven years ago, when outdoor sports fashion was not favored, I started the TRICKCOO brand just out of my own love and understanding of life. I would like latecomers to pay attention to and grasp the city. It’s time for the outdoor lifestyle to rise, but you should also fully consider whether your own craftsmanship, tailoring, design, and teamtalent are enough to support you in this more demanding industry. A track that invests heavily in product research and development. Of course, if there is a good platform, IP, and ecosystem that can support designers and provide more cross-border and cooperation opportunities, it will be a better way to quickly enter this track. way.”
In addition, Ms. Lv Xiaolei, Secretary General of the Shanghai Fashion Week Organizing Committee who attended this event, also affirmed the necessity of building a new model from materials to fabrics to fashion products and trend leadership: “Through the entire industry chain ecosystem, Only through construction and strengthening the interaction, interconnection and collaboration among all links of the industrial chain can the industry be given more vitality.”
Just like the “Chasing the Light” theme of the autumn and winter MODE exhibition, [Going to Waves] 2.0 will also gather luminous bodies and light up sparks, “chasing the light” with sparks, and jointly ordering the “ecological” future of the industry! To be continued in 2023, we will wait and see!
About SORONA®
SORONA® is a breakthrough new bio-based polymer solution whose core raw material comes from plants that can be grown repeatedly every year. SORONA® not only has the theme of sustainable development and environmental protection in line with international trends, but also can bring multiple functional and excellent properties to the fiber. The “versatility” of fibers made from SORONA® raw materials gives fabric and apparel designers a greater range of design freedom!
Long press the QR code to follow SORONA® official WeChat account
AAA
Disclaimer:
Disclaimer: Some of the texts, pictures, audios, and videos of some articles published on this site are from the Internet and do not represent the views of this site. The copyrights belong to the original authors. If you find that the information reproduced on this website infringes upon your rights, please contact us and we will change or delete it as soon as possible.
AA
