China Badminton Association releases outline for building an industry quality powerhouse
In February this year, the Central Committee of the Communist Party of China and the State Council issued the “Outline for Building a Quality Powerful Country” to coordinate the construction of a quality country and comprehensively improve the overall level of quality in our country. The post-epidemic recovery of my country’s manufacturing industry has pointed the way. The China Down Industry Association actively responded to national policies and based on the actual development and development needs of the industry, drafted the “Outline for Building a Quality Powerhouse in China’s Down Industry” and released it during the 26th China International Down Expo held from March 8-10. The following is Main contents of “Outline”:
Outline for building a quality powerhouse in China’s down industry
The down industry is an important livelihood industry in my country’s light industry. Down products are one of the necessities for the people to prevent cold and keep warm. The quality of down and products is an important guarantee for the warmth and happiness of the people. At present, the overall quality level of my country’s down industry has been steadily improving, but quality risks still exist, and counterfeiting methods such as glue down and dust down still pose challenges to the quality and safety of the industry. With the development of emerging e-commerce channels such as live streaming, the quality control and governance situation in the down industry has become increasingly complex. Judging from the national sampling data in recent years, in 2014, the passing rate of offline quality sampling inspections of my country’s down jackets was 92.2%, and by 2019, the passing rate was 96.7%; while the passing rate of online sampling inspections was only 79.5% in 2014, and in 2020 and 2021 They were 78.1% and 82.0% respectively. At the same time, the passing rate of down quilts in offline sampling inspections in 2019 was 91.7%, while the passing rate in online sampling inspections in 2021 was 78.5%. The quality situation of online down products is grim.
Building a down quality power is an important measure to implement important national development principles and policies, promote the high-quality development of my country’s down industry, and promote the transformation of my country from a down country to a down power. It is an important way to meet the people’s needs for a better life. This outline is formulated in order to coordinate the construction of a country with down quality and comprehensively improve the overall quality level of down and products in my country.
1. Main objectives
By 2025, the overall quality level of down and products will be further improved, the influence of China’s down brands will steadily increase, the people’s quality recognition and satisfaction with down products will be significantly enhanced, and the construction of a down quality power will achieve phased results.
1. Product quality has been significantly improved
The overall quality awareness of the industry continues to improve. Man-made counterfeiting such as glue down and dust down has been effectively suppressed, and market order has been improved; the quality pass rate of offline down products has remained above 94%, and the pass rate of online down products has increased to above 90%. Form a market structure in which product supply and consumer demand are more matched, with high quality and low price.
2. The service level has been significantly improved
The service quality of the industry has been greatly improved, and service satisfaction has been comprehensively improved. The service personnel are of high quality and are proficient in professional knowledge of down and products. They can convey accurate down consumption knowledge to the market and consumers, significantly reducing false and exaggerated publicity. Professional services give down products more value and experience, and enhance their reputation.
3. Make greater progress in brand building
Brand awareness in the industry has been greatly improved, and the atmosphere of enterprises striving for brand creation has become stronger. The public has more trust in Chinese down brands. Leading brand companies with excellent quality and distinctive features continue to emerge, forming a number of Chinese down product brands with excellent quality and obvious advantages. .
4. Basic quality assurance is more advanced
The industry standardization system is more scientific and complete, national standards and industry standards maintain the leading international level, group standards and enterprise standards achieve a higher level of coordinated development; the level of inspection and testing is steadily improved, the certification and accreditation system is gradually improved, and the team of testing experts continues to grow , to create and certify a number of testing laboratories with excellent technology and stable levels. At the same time, the social responsibility of the industry continues to increase, and the concept of green development is deeply rooted in the hearts of the people.
By 2035, the foundation for building a down quality power will be more solid, the standard system and testing technology will lead the world, the certification system will be scientific and sound, and the brand’s comprehensive strength will reach a higher level.
2. Key tasks
(1) Enhance quality competitiveness
1. Improve the level of quality competition. Promote the upgrading of industrial quality, carry out benchmarking and improvement actions, use advanced standards to boost the quality and efficiency of the industry, promote the high-end, smart and green development of the industry, and vigorously develop service-oriented manufacturing. Support the popularization and application of digital factories, smart workshops, and advanced management software systems in the industry, and strengthen the protection of intellectual property rights such as patents, trademarks, copyrights, and geographical indications.
2. Strengthen integrity and self-discipline and promote quality upgrading. In line with the trend of consumption upgrading, we will promote enterprises to accelerate product innovation, service upgrades, and quality improvement, promote the quality and expansion of new consumption such as customization, functionality, intelligence, and fashion, and meet diversified and multi-level consumer needs. Carry out activities to create safe consumption, promote operators’ integrity and self-discipline, create a safe consumption environment, and strengthen after-sales service guarantees.
(2) Promote quality development benefits
1. Establish a green orientation for quality development. Vigorously promote the green ecological down industry and promote the green and low-carbon transformation of the industry. Establish and improve green products and green factories relatedInnovation step by step improves product quality.
3. Build a global down traceability platform. Accelerate the construction of a down and product traceability platform with complete industry chain information, openness and transparency in all links, and joint construction and sharing by the industry. In the down industry, we will build a visual information platform with traceable sources, traceable destinations, corporate credibility and guaranteed quality, and improve the down and down industry. improve the safety and reliability of products and improve the overall quality level of the industry.
4. Establish and improve the industry standard system. While promoting the continuous evolution of national and industry standards and always maintaining the global advanced level, we also continuously improve the industry standard system through the formulation and revision of group standards to protect the high-quality development of the industry. Encourage enterprises to develop enterprise standards that are higher than national and industry standards, and expand the quality down enterprises and high-quality down product teams.
5. Implement quality cultivation actions. Establish a high-quality product quality standard system and logo certification system for China’s down industry, and cultivate a number of high-end brands with excellent design, sophisticated production and meticulous service. Promote and implementintelligent manufacturing, green manufacturing, and high-quality manufacturing.
6. Enhance the soft power of brand building. Encourage enterprises to strengthen the integration of product design, cultural creativity, technological innovation and brand building, strengthen research on brand building and process design with universities, scientific research institutes, relevant industry associations, etc., increase efforts in building a team of brand professionals, and organize and participate in brand evaluation and international standard setting.
7. Establish a “Down Festival” and hold a feather expo. China International Down Expo is held regularly to comprehensively display the development results of the industry and enterprises. Create a “Down Festival” to promote down consumption culture and increase market activity for down products. Strengthen the promotion and dissemination of Chinese down brands and tell Chinese brand stories well.
8. Professional laboratory capability certification project. Regularly hold testing technology competitions, laboratory proficiency verification and other activities, select and certify a group of professional testing laboratory teams, and cultivate a team of experts with strong skills, professionalism and reliability. By recommending professional testing laboratories to relevant government departments, industry associations and sales platforms for quality testing, we can improve the efficiency and accuracy of quality monitoring and more effectively improve the quality level of the industry.
9. Quality and safety supervision of embankment construction projects. Strengthen industry quality supervision and spot inspections, focus on online trading platforms, and carry out joint spot inspections with relevant national quality inspection departments, local quality inspection departments, sales platforms and other units to promptly discover and accurately handle quality and safety issues.
10. Down knowledge education project. By organizing trainings and compiling teaching materials, we will strengthen down knowledge education activities for consumers and brands, enhance the professionalism of brand sales personnel, improve the public’s ability to identify and recognize the quality of down products, and form an “automatic expulsion” in the consumer market. The good atmosphere of “bad currency” reduces the survival space for low-quality products.
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