Suzhou: Polishing the Silk Culture Brand to Drive a New Jump in the Industry

Suzhou’s silk is famous all over the world. Recently, news about silk deserves attention. For example, the Venice Carnival will host a Hanfu show, and traditional Chinese costumes are “Made in Suzhou”; another example is that Wujiang Zhenze was selected into the first batch of provincial-level characteristic towns and currently has an annual output of 400 silk quilts. 10,000 items, with sales exceeding 1.6 billion yuan.

Silk products are not ordinary textiles, they represent fashion trends and high-quality life. In recent years, the development of Suzhou’s silk industry has set its sights on new goals, making every effort to polish the silk culture brand, introducing global outstanding talents, increasing the fashion design of products, and participating in international fashion exhibitions. The silk industry is being revitalized and heading towards a broad platform with more development prospects.

To polish the silk culture brand, we cannot stay in the past way of thinking, but must satisfy the preferences of modern people and display it on a broader stage. Just like the Venice Carnival parade that I will participate in this year, wearing traditional silk Hanfu will show the exquisiteness of Suzhou silk culture in front of audiences around the world. Such an innovative move can not only establish a better brand image for silk products, but also promote silk products to a larger market through cultural exchanges.

There are no outdated industries, only outdated products. At present, the development of traditional industries also requires transformation and upgrading, just like Suzhou silk products, which strengthen fashion design and continuously launch new products, are gaining better market recognition. Specialty products such as Song brocade and Sangshang silk in Wujiang Shengze are designed and developed on the basis of traditional skills. On the one hand, they can meet the consumer demand of the market. On the other hand, they have created more silk brands and produced more products. Good market influence. At the same time, the accelerated development of the silk industry also requires the support of the capital market. For example, Taihu Snow was successfully listed on the Beijing Stock Exchange and became the “first domestic silk stock”, providing a new model for the revitalization of Suzhou’s silk industry. Recently, Zhenze Town was selected as a provincial characteristic town, which can further build the brand of silk culture, interpret the characteristics of silk customs more wonderfully, and better support the development of cultural tourism integration.

Suzhou’s silk industry is a well-known brand. Today, there are still many problems and bottlenecks that need to be solved in the development process. Facing the new development situation and market demand, we must not only give full play to the enterprise’s “dare to do” initiative, but also provide better policy support and precise services for industrial development, and work together to promote the silk industry to a new platform. Let “Suzhou Silk” inspire stronger development vitality.

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